GlamUP · B2C · face-scan makeup app

Swap text makeup tips for a face scan showing your before and after

Started going viral on TikTok; founder gives no numbers

Workedproduct-viralityfeature-developmentorganic-short-video

What they did

First version: scan your face, get text-based makeup tutorials. It did not work on social media. Changed the core feature so users scan their face and see a before/after of how they would look with specific makeup looks, a visual result that suits TikTok content. Had tested several candidate features before landing on it.

What happened

The visual before/after feature worked really well on TikTok and the app started going really viral

Stage: Growth (early, after 3-4 months without traction)

This shipped together with other changes, so the result can't be credited to this alone.

In their words

App Masters · The Viral App Idea Framework That Got Her 1M Users

Play from 4:36

4:36

“I remember the the first feature was probably, you scan your face and we give you certain like tutorials or it's very text-based. And we realized that doesn't really work on social media”

Nicole Cheung

“And then we realized making it more visual so you can scan your face and you can see the before and after of how you will look like with certain make up looks, that works really well for TikTok. So, we just started going really viral with it.”

Nicole Cheung

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