GlamUP · B2C · face-scan makeup app
Push a text-only feature through influencers, faceless accounts, own UGC, Reddit and Discord
Didn't work over 3-4 months; the feature itself was the problem
Failedorganic-short-videoinfluencerugc-creatorscommunity
What they did
For 3-4 months marketed the text-based first version via influencers, faceless accounts, the founder filming her own UGC, Reddit marketing and Discord. Nothing worked until the feature changed (see pivot). Her takeaway: if several variations and methods fail, the feature is not viral and you learn that quickly.
What happened
No traction on any channel until the core feature was made visual
- Effort
- 3-4 months across five channels
This shipped together with other changes, so the result can't be credited to this alone.
“I've literally tried for like 3-4 months at that point, doing influencers, or faceless account, doing being my own UGC creator, Reddit marketing, Discord. I've tried everything.”
Related topics
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More from GlamUp
All 28 GlamUp tactics- Post the same before/after makeup slideshow with one fixed hook, caption and audioFirst post hit 10M views; millions of views a day at peak
- Let users skip paying by inviting 3 friends with a code1.6M share/code requests; codes flooded TikTok comments; conversion barely dropped
- When people close the paywall, show the same plans at 50% off
- After each answer, show a stat like '80% of our users have acne too'
- Strip makeup off Pinterest photos, then add it back in-app for big contrastContrast made the slideshows go viral; founder claimBlack hat
- Put the app name in the copy-paste referral message so TikTok search ranks itSearching 'GlamUp' on TikTok shows only their content; founder claim