GlamUP · B2C · face-scan makeup app
Push a text-only feature through influencers, faceless accounts, own UGC, Reddit and Discord
Didn't work over 3-4 months; the feature itself was the problem
Failedorganic-short-videoinfluencerugc-creatorscommunity
What they did
For 3-4 months marketed the text-based first version via influencers, faceless accounts, the founder filming her own UGC, Reddit marketing and Discord. Nothing worked until the feature changed (see pivot). Her takeaway: if several variations and methods fail, the feature is not viral and you learn that quickly.
What happened
No traction on any channel until the core feature was made visual
- Effort
- 3-4 months across five channels
This shipped together with other changes, so the result can't be credited to this alone.
“I've literally tried for like 3-4 months at that point, doing influencers, or faceless account, doing being my own UGC creator, Reddit marketing, Discord. I've tried everything.”
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