A stealth app · B2C · guest's newest app
Mock up new features in Figma and have creators post them before you build
Only features whose posts go viral get built; no numbers given
Unknownvalidationugc-creatorsfeature-development
What they did
With a distribution system of ~800 active creators in place, new features are first built as mockups in Figma or in their own content creation portal. Creators post content showing the feature; if it goes viral it is built into the app, otherwise no engineering time is spent. For a new app: day 1 is researching the niche, market and competitor apps; day 2 is designing in Figma the specific screen meant to go viral on social (several variations, borrowing design components from apps in and outside the niche), not the onboarding flow.
What happened
Avoids building features without knowing if they will go viral
“a lot of the times if we want to experiment with a new feature, we will build it out in Figma, or our own content creation portal first, have people do it. If it goes viral, then we can put it into the app instead of wasting time building it out”
“But, more like the screen that I want go going viral on social media. Like, I will try to make that, maybe different variations, think about how that would be, research other apps in the niche”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.