Sprout · B2C · swipe-to-apply job search app
Film a 6.7-second 'War is over' clip flipping a job tracker cell to 'Accepted'
Hundreds of millions of views and many conversions (not attributable)
Workedorganic-short-videougc-creators
What they did
Faceless 6.7-second video: text 'War is over. Finally landed my first full-time job' over a Google Sheet job tracker; a dropdown is switched to 'Accepted'. Length tested at 5, 6 and 7 seconds; 6.7s won. Filmed at a tilted (not 90-degree) angle; show the sheet, zoom in, click the dropdown slowly so options are visible but not clear, click Accepted, zoom again, zoom out. Creators get ready-made Google Sheet templates and a tutorial video.
What happened
Probably 'hundreds of millions of views' and many conversions; attribution per format is unclear.
In their words
The Superwall Podcast · Nicole Cheung - she makes $400k/mo from ai apps (while in college)“We tested the length of that video between 5 seconds to 6 seconds to 7 seconds, and we found uh 6.7 seconds worked the best for this video.”
“cuz this one probably brought in like hundreds of millions of views for us and a lot of conversions. We make all of these Google Sheet templates for them.”
“It can't be completely like 90-degree angle. It has to be something tilted.”
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