Symmetry · B2C · gym workout tracker
Post ~80K creator videos a year from 500+ accounts; track which formats win
~1B views in a year; main driver of ~3M downloads
Workedugc-creatorsorganic-short-videocreator-ops
What they did
Built an internal dashboard tracking every UGC video, segmented into formats and sub-formats. ~80K videos in a year from 500+ accounts. Example winning format: iPhone lock screen showing a personal notification (e.g. 'your girlfriend leaving you') with a Symmetry notification below saying 'go to the gym and work out'; one such video got 17M views.
What happened
~1B views in a year; main growth channel behind ~3M downloads and ~$160K/month
- Stage
- Launch (From summer 2025 (first months after launch) onward)
“that is when we found UGC. We were really good at it and we just did more and better.”
“Something that really works for us is we segment the videos into formats.”
“where you see the lock screen of your iPhone with a notification, in this case, your girlfriend leaving you.”
“it works so well that we track all of the videos and we even have sub formats to segment them even more”
Related topics
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More from this episode
- Symmetry: Pay creators nearly half of revenue so they keep posting
- Symmetry: Launch to the founders' own YouTube fitness audienceOnly a tiny download spike
- Symmetry: Try influencer marketing for a gym app
- Symmetry: Build a gym tracker for Spanish speakers instead of the USDescribed as the fastest-growing fitness app in the Spanish market
- Symmetry: End onboarding with a screen where users pledge to work out~3% better retention in an A/B test
- Symmetry: Test two new designs for the first screen after onboardingNeither moved any metric
- Symmetry: Start each test from a real user problem and A/B test for two weeksCredited for reaching $160K/month; most tests don't move the needle
- Symmetry: Test the screens most users hit, like the paywall, before minor features
- Symmetry: Set big 90-day goals, bigger the newer the app
- Symmetry: Add ranks, streaks and a friends feed to workout trackingRanks are the most-liked feature