Symmetry · B2C · gym workout tracker
Pay creators nearly half of revenue so they keep posting
Unknowncreator-opsugc-creators
What they did
Nearly half of company revenue goes to creators, so they are incentivized to produce more content and stay with the app long-term. Uses ARPU per download to decide what can be paid for downloads. Exact comp structure (per video, per view, rev share) not stated.
“we give nearly half of the revenue to the creators, so we pay them a lot. This way, they're incentivized to do more content and to stay in symmetry for the long run.”
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More from this episode
- Symmetry: Post ~80K creator videos a year from 500+ accounts; track which formats win~1B views in a year; main driver of ~3M downloads
- Symmetry: Launch to the founders' own YouTube fitness audienceOnly a tiny download spike
- Symmetry: Try influencer marketing for a gym app
- Symmetry: Build a gym tracker for Spanish speakers instead of the USDescribed as the fastest-growing fitness app in the Spanish market
- Symmetry: End onboarding with a screen where users pledge to work out~3% better retention in an A/B test
- Symmetry: Test two new designs for the first screen after onboardingNeither moved any metric
- Symmetry: Start each test from a real user problem and A/B test for two weeksCredited for reaching $160K/month; most tests don't move the needle
- Symmetry: Test the screens most users hit, like the paywall, before minor features
- Symmetry: Set big 90-day goals, bigger the newer the app
- Symmetry: Add ranks, streaks and a friends feed to workout trackingRanks are the most-liked feature