Symmetry · B2C · gym workout tracker
End onboarding with a screen where users pledge to work out
~3% better retention in an A/B test
Workedonboardingretentionexperimentation
What they did
A/B tested one extra screen at the end of onboarding where the user commits/signs that they will work out, against control. Tracked in PostHog.
What happened
~3% retention increase (window and absolute vs relative not stated)
Related topics
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