Symmetry · B2C · gym workout tracker
Set big 90-day goals, bigger the newer the app
Unknownteam-process
What they did
Every 90 days ('warmup') set marketing and product objectives with metrics reviewed weekly or daily. Early products should set very ambitious OKRs (e.g. +10% conversion in 90 days is easy for a new app). For a gym tracker the key metric is activation (tracking a first workout), since retention follows activation.
Related topics
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More from this episode
- Symmetry: Post ~80K creator videos a year from 500+ accounts; track which formats win~1B views in a year; main driver of ~3M downloads
- Symmetry: Pay creators nearly half of revenue so they keep posting
- Symmetry: Launch to the founders' own YouTube fitness audienceOnly a tiny download spike
- Symmetry: Try influencer marketing for a gym app
- Symmetry: Build a gym tracker for Spanish speakers instead of the USDescribed as the fastest-growing fitness app in the Spanish market
- Symmetry: End onboarding with a screen where users pledge to work out~3% better retention in an A/B test
- Symmetry: Test two new designs for the first screen after onboardingNeither moved any metric
- Symmetry: Start each test from a real user problem and A/B test for two weeksCredited for reaching $160K/month; most tests don't move the needle
- Symmetry: Test the screens most users hit, like the paywall, before minor features
- Symmetry: Add ranks, streaks and a friends feed to workout trackingRanks are the most-liked feature