Symmetry · B2C · gym workout tracker
Test two new designs for the first screen after onboarding
Neither moved any metric
No effectproduct-activationexperimentation
What they did
A/B tested two completely different designs of the first screen after onboarding (where users see their workouts) against control.
What happened
Neither variant moved any metric; team deprioritized that screen
“we tested two different variants apart from the control and they moved nothing the metrics absolutely nothing and they were completely different designs”
Related topics
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