A consumer app in stealth · B2C · guest's newest app
Have creators open new accounts and warm them up for 3 days by following small niche accounts
Unknownugc-creatorsorganic-short-video
What they did
Every creator opens a brand-new account (easier to steer the algorithm to the target audience). Warm-up takes ~3 days: follow and repost targeted micro-accounts in the niche, not macro accounts (following Messi confuses the algorithm); scroll and comment in the niche every day; don't switch accounts often; wait until after international travel. Full warm-up playbook is posted as an article on her X account.
“So for everyone that we work with, they open up a brand-new account. They warm it up according to our playbook.”
“Usually for 3 days. There's, you know, following, reposts, certain accounts that you want to follow. You usually want to follow like micro-accounts instead of macro-accounts.”
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More from this episode
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- GlamUp: Push a text-only feature through influencers, faceless accounts, own videos, Reddit and DiscordDidn't work over 3-4 months; the feature itself was the problem
- Mock up a new feature in Figma, have creators post it, build it only if it goes viralFounder's default way to test features now; no numbers
- Pay creators $10-30 a post once it hits 500 views, plus bonuses at 10K-50K+ viewsThe standard deal across consumer apps; no results given
- Recruit creators from Discord groups, friends' referrals, and small influencers averaging ~10K views
- GlamUp: Interview every creator yourself and accept about half or fewer
- Give every creator a 30-60 minute video course and a bank of ready scripts
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- Copy formats from tiny accounts that got one 1M-view video, not from influencers
- Test the same video idea at 10, 25 and 30 seconds with different hooks
- GlamUp: Ask 10+ onboarding questions about the user's goals so the app feels made for themFounder says it primes users to pay; no numbers
- GlamUp: After each answer, show a stat like '80% of our users have acne too'
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- GlamUp: Raise prices by 20-40% and check whether more people payOften converts better, founder says; no exact numbers
- Re-test the paywall and prices every couple of months
- Delete features and improve the few that matter
- GlamUp: Start with $10-20K, skip paid ads, and put all revenue back into apps99% of growth came from organic; funded later apps
- Pick a niche with lots of TikTok content but few apps, some making $50-100K a month
- Spend day one researching the niche and day two sketching the screen meant to go viral
- Focus on making the product good so people tell friends and familyFriend-and-family users convert about 2x better
- Test $9.99 against $6.99 a week, with a $50 yearly plan$9.99 slightly ahead on small numbers; more people pick yearly
- Lower the price after no one subscribesStill zero subscribers; hosts blame the weak paywall, not the price