Pushcroll · B2C · push-ups to unlock social media
Pay US students about $1,000 a month to post your winning format
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What they did
To reach the higher-ARPU US audience, hire UGC creators physically in the US with a US SIM card. Pay about $1,000/month plus a view-based incentive; avoid $400/month creators for the first 4-5 ('solid backbone'). Creators warm new accounts for 3-4 days (follow and engage, 3-4 niche posts like 'How many push-ups can you do?') before slowly promoting the app. Use UGC to scale a format already proven organically, not to explore; give creators less freedom than influencers. Tried AI-driven mass creation and preferred quality.
- Stage
- growth
“So, like 3 to 4 days of engaging with the algorithm, you know, following people, you want to create posts that are not related to the company.”
“If you pay them $400 per month, it's gonna show. Like, you won't get the quality. And versus like $1,000, you most likely will will get a lot higher-quality videos”
“So, in any case, you want to do organic for sure, because if you see a format that's going viral organically, then that's when you decide, "All right, let's do UGC with it to scale it up."”
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- Pushcroll: Move your launch followers into a Discord for feedback, bug reports and videos3-4K members; best feature ideas and user videos came from it
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- Pushcroll: DM 2,000 influencers and pay $800 flat for 4 videosDidn't work: ~138K views drove only 200-500 downloads; lost ~$2K
- Pushcroll: Rebuild push-up tracking to work from the front so faces show on video
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- Pushcroll: Sell the app openly in videos instead of hiding the adFull-ad videos converted far better than a cinematic version
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- Pushcroll: Let people try push-up counting and pick workout times before the paywallFounders say it builds trust and lifts paywall conversion; no numbers
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- Pushcroll: Test a 7-day free trial against a 3-day one7-day trial won clearly
- Pushcroll: Test a weekly plan against a monthly oneWeekly won, but only slightly more ARPU
- Pushcroll: Put a short video of someone using the app on the paywallWon its test, but by a small margin
- Pushcroll: Offer about 80% off when someone closes the paywallCalled one of their two biggest tests; no result given
- Pushcroll: Build an Android version if most of your viewers are in EuropeAndroid earns as much as iOS or more; 120K vs 40K users
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- Pushcroll: Let people close the paywall, then charge when they want more scroll time