The Superwall Podcast · 2025-11-18
Mario Manero & Alejandro Sanchez - Our App Makes $30K/Month Profit Using This Simple Strategy (copy us)
Alejandro Sanchez and Mario Ortiz Manero, co-founders of Pushcroll (do push-ups to unlock social media), explain how it reached $30K profit last month with organic content only: a pre-product concept video, a free-lifetime launch offer (~20K downloads), a Discord used for product votes, a failed flat-fee influencer push (~$2K lost), a repeated over-the-shoulder skit format with a 'comment app' Manychat DM, a value-equation onboarding, paywall tests, and why a young European audience means Android and lower ARPU.
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Numbers mentioned
| Subject | Metric | Value | Quote |
|---|---|---|---|
| Pushcroll | profit Profit, not revenue; no ad spend (organic only) | USD 30K/month approximate | “So this app made $30,000 in profit last month.” |
| Pushcroll | views Android launch video with the free-lifetime offer | 175K viewsper video approximate | “So you got 175,000 views, you say you got around 20k downloads.” |
| Pushcroll | downloads From the launch video with the one-week free lifetime offer | 20K downloads approximate | “We got like 20,000 downloads from from this video.” |
| Pushcroll | conversion rate Video view -> download on the launch video | 10% estimate | “the download rate from this video probably like 10%, like We got so many downloads.” |
| benchmarkShort-form video views that turn into app downloads | conversion rate View -> download; 'maybe like 1% or less' | 1% estimate | “normal benchmarks are maybe like 1% or less of views into downloads, but this one video got 10%.” |
| Pushcroll | downloads Android downloads in the first 3 days after launch (stated in their iOS launch video) | 8,000 downloads approximate | “16 days ago, we released our app called Pushcroll on Android, and in just 3 days, we got 8,000 downloads.” |
| Pushcroll | time to milestone Idea video to Android release (MVP build) | 14 days | “2 weeks ago, I had this idea for an app that makes you do push-ups before you can use social media. And now, the app is finally out.” |
| Pushcroll | revenue First revenue after the launch offers ended | USD 5,000 estimate | “And that's how we initially got you know our first What was it, 5k or something?” |
| Pushcroll | revenue Mario's correction from the Superwall dashboard: post-launch spike then plateau | USD 1,000–2,000 estimate | “But like, I think we only got like maybe 1k, 2k.” |
| Pushcroll | count Discord community members | 3,000–4,000 members approximate | “It's like 3 3k users right now, I think. Or 4k almost.” |
| Pushcroll | activity volume Templated Instagram DMs to influencers | 2,000 DMs estimate | “Pretty much just sent like this DM, probably like 2,000 times.” |
| Pushcroll | creator pay Flat retainer, no view bonus; 50% upfront, 50% after the last video | USD 800per deal (4 videos) illustrative | “No view bonus, just, in this case, $800 for 4 videos. And we'd pay them 50% upfront and 50% after that the last video.” |
| Pushcroll | cpm CPM used to price influencer deals from their average views (100K avg views at $2 CPM = $200/video) | USD 2–3 illustrative | “Let's say they their average video makes 100k views, which is a CPM of around 2 to 3, let's say 2, so that would be $200 per video.” |
| Pushcroll | count Influencers signed in the paid push | 5–6 influencers approximate | “We got like around 5 to 6 influencers.” |
| Pushcroll | views One paid influencer video | 138K viewsper video approximate | “this video got 100 uh 38,000 views, but maybe only like 200, 500 downloads, or something.” |
| Pushcroll | downloads From the ~138K-view influencer video; Mario says around 300 | 200–500 downloadsper video estimate | “this video got 100 uh 38,000 views, but maybe only like 200, 500 downloads, or something.” |
| Pushcroll | cost Net loss on influencer collaborations, later made back with organic | USD 2,000 approximate | “We lost around like 2k on influencers, but then we we sort of made it all back with organic.” |
| Pushcroll | views First try of the copied competitor format, before the Manychat CTA | 8,000 viewsper video approximate | “So this only got 8,000 views, but this was already like such a boost to our baseline.” |
| Pushcroll | drop off Skip rate (share skipping in the first 3 seconds) on the first video of the format that blew up | 19%per video estimate | “The skip rate on this video was was, I think, like 19%. So, this means 19% of people skipped in the first 3 seconds” |
| benchmark3-second skip rate for a short-form hook: ~18% means a winning hook, 30% means change format | drop off | 18% approximate | “if you see it's a 30% skip rate, then, you know, find a different format. Iterate on it until your skip rate is around 18%, more or less.” |
| Pushcroll | count Comments on a video with the 'comment app' Manychat CTA | 6,900 commentsper video | “And if you see um, in this case, 6,900 comments, that all comment "app,"” |
| Pushcroll | count Comments on their most viral video | 62K commentsper video approximate | “For example, like my most most viral video, actually, it had 62,000 comments.” |
| Pushcroll | activity volume Automated Manychat DMs sent in reply to 'app' comments | 90K DMs approximate | “But if you see how many uh runs this automation had, almost 90,000 DMs I sent” |
| Pushcroll | conversion rate Manychat DM -> link click | 33% approximate | “The click-through rate is actually not that not that good, it's like 33%.” |
| Pushcroll | conversion rate Play Store listing visit -> install | 60% estimate | “And from the Play Store, the listing I think is like 60, 60% around there.” |
| Pushcroll | conversion rate Paywall rate: share of users who reach the paywall through the long onboarding | 70% approximate | “we're not sure this is actually the best strategy, cuz the convers- like the paywall rate is like 70%.” |
| Pushcroll | conversion rate Conversion after moving to the customized, conversation-style onboarding (read off the Superwall dashboard) | +9% approximate | “Um it goes from like 7% to like 16. Just putting more thought into like the whole framework of the onboarding already helped a a bit.” |
| Pushcroll | share Share of the audience that is about 18 or younger | 70% estimate | “our audience is mostly made up of like 18-year-old people, or even younger, like I think it's like 70% or something like that.” |
| Pushcroll | conversion rate US vs European users | US conversion almost double European estimate | “If we compare our American uh conversion rate versus our European conversion rate, it's almost double.” |
| Pushcroll | arpu US cohort; currency not stated (Superwall dashboard) | 0.7 approximate | “You can see here like, with the US, it's like almost .7 ARPU.” |
| Pushcroll | arpu Non-US under-18 cohort; currency not stated | 0.3 estimate | “And if you go non-US under 18, it falls to I think .3, or something like that. It's like half.” |
| Pushcroll | users Android users (vs 40K iOS) | 120K users approximate | “120k users versus 40k.” |
| Pushcroll | users iOS users | 40K users approximate | “120k users versus 40k.” |
| Pushcroll | share Share of revenue from Android; about equal to iOS or more, varies by season | 50% estimate | “But if you have a European audience, then you sort of have to create like a an Android version, too, because you're missing out on like 50% of your revenue.” |
| benchmarkChance of a shadowban when posting to a US audience from Europe via VPN or foreign SIM | share | 90% estimate | “You you can like try the VPN, you can try the SIM card, but they're all very sketchy. And, you know, the likelihood you're you're gonna get shadowbanned is like 90%.” |
| Pushcroll | creator pay Planned pay for US-based UGC creators plus a view-based incentive; $400/month judged too low for quality | USD 1,000per creator /month goal | “You just pay an American student or or someone who's motivated to make videos, you just pay them like $1,000 per month. You have some view-based incentive as well.” |