Pushcroll · B2C · push-ups to unlock social media
Build an Android version if most of your viewers are in Europe
Android earns as much as iOS or more; 120K vs 40K users
Workedmarket-selection
What they did
Launched on Android first (Mario's existing code base) then iOS. Because their organic content reaches mostly European viewers, where Android dominates, Android users outnumber iOS about 3:1; they convert far less but make up the numbers. Advice: US-heavy audiences can go iOS-only; European ones need Android. Paywalls and pricing differ by platform, and Android users paid more.
What happened
120K Android vs 40K iOS users; Android revenue about equal to or above iOS, roughly 50% of revenue.
- Stage
- Launch (launch onward)
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Pushcroll: Post a 'Should I build this?' video about the app before building itBlew up on TikTok; MVP shipped 2 weeks later to a waiting audience
- Pushcroll: Launch with a video giving free lifetime premium to anyone who installs this week~20K downloads from ~175K views (~10%); only ~$1-2K revenue afterward
- Pushcroll: Move your launch followers into a Discord for feedback, bug reports and videos3-4K members; best feature ideas and user videos came from it
- Pushcroll: Let your community vote on designs, and build what they ask for 20+ timesPicked a better logo and shaped features; 'minute debt' was asked for 50+ times
- Pushcroll: DM 2,000 influencers and pay $800 flat for 4 videosDidn't work: ~138K views drove only 200-500 downloads; lost ~$2K
- Pushcroll: Rebuild push-up tracking to work from the front so faces show on video
- Pushcroll: Film a stranger-style 'what is this guy doing?' clip, then demo the appKept going viral; the main driver of $30K/month profit
- Pushcroll: End videos with 'comment app' and auto-DM the download linkUp to 62K comments on one video; ~90K DMs sent, 33% clicked
- Pushcroll: Sell the app openly in videos instead of hiding the adFull-ad videos converted far better than a cinematic version
- Pushcroll: Put 80% of effort into the hook; aim for under ~18% skippingTheir breakout video had a ~19% skip rate; 30% means switch format
- Pushcroll: Build onboarding as a conversation: goals, pain, past attempts, then your fixConversion rose from ~7% to ~16%; paywall reach ~70%
- Pushcroll: Let people try push-up counting and pick workout times before the paywallFounders say it builds trust and lifts paywall conversion; no numbers
- Pushcroll: Pay founders you admire to review your onboardingFounders call it their highest-ROI spend; 'completely changed our trajectory'
- Pushcroll: Test a 7-day free trial against a 3-day one7-day trial won clearly
- Pushcroll: Test a weekly plan against a monthly oneWeekly won, but only slightly more ARPU
- Pushcroll: Put a short video of someone using the app on the paywallWon its test, but by a small margin
- Pushcroll: Offer about 80% off when someone closes the paywallCalled one of their two biggest tests; no result given
- Pushcroll: Post from a remote-controlled US phone to reach American viewersDidn't work; shadowbanned even with the remote US phone
- Pushcroll: Pay US students about $1,000 a month to post your winning formatJust started; no results shared
- Pushcroll: Let people close the paywall, then charge when they want more scroll time