Pushcroll · B2C · push-ups to unlock social media
Build onboarding as a conversation: goals, pain, past attempts, then your fix
Conversion rose from ~7% to ~16%; paywall reach ~70%
Workedonboarding
What they did
Modeled on Clear30's onboarding and Alex Hormozi's value equation (raise dream outcome and perceived likelihood, cut time delay and effort). Flow: 'Let us build your program', enter name, pick goals from many options (dream outcome), how much time you waste daily (pain), which apps are most addictive (later screens show that app), how it makes you feel (show the opposite feeling), 'What have you already tried?' followed by a screen explaining why each method (e.g. screen time limiters) fails, with tappable links to cited research, positioning the app as the best way to quit. Social proof screens sit between questions, and extra trust-building before the screen time and notification permission screens where many drop. A shorter version is being tested because the paywall rate is lower than they want.
What happened
Moving from a copied, framework-less onboarding to this customized version lifted conversion from about 7% to about 16%; paywall rate is ~70%.
- Stage
- growth
“The whole time on this onboarding, we're trying to, you know, go into the the value equation of Alex Hormozi.”
“And we just tell them, "Okay, you tried this, but here's why you failed, like here's why this might not be a good option, or here's why this is actually a good option." And we we show like a bunch of research.”
“Like, we're asking them, "So what apps are the most addicting to you?" And then we show a screen with specifically YouTube or TikTok, or whatever they chose.”
“And so we want to increase trustworthiness, because people will get to the permission screen, and they're like, "Oh, this app is like sounds super sketchy," right?”
Related topics
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More from this episode
- Pushcroll: Post a 'Should I build this?' video about the app before building itBlew up on TikTok; MVP shipped 2 weeks later to a waiting audience
- Pushcroll: Launch with a video giving free lifetime premium to anyone who installs this week~20K downloads from ~175K views (~10%); only ~$1-2K revenue afterward
- Pushcroll: Move your launch followers into a Discord for feedback, bug reports and videos3-4K members; best feature ideas and user videos came from it
- Pushcroll: Let your community vote on designs, and build what they ask for 20+ timesPicked a better logo and shaped features; 'minute debt' was asked for 50+ times
- Pushcroll: DM 2,000 influencers and pay $800 flat for 4 videosDidn't work: ~138K views drove only 200-500 downloads; lost ~$2K
- Pushcroll: Rebuild push-up tracking to work from the front so faces show on video
- Pushcroll: Film a stranger-style 'what is this guy doing?' clip, then demo the appKept going viral; the main driver of $30K/month profit
- Pushcroll: End videos with 'comment app' and auto-DM the download linkUp to 62K comments on one video; ~90K DMs sent, 33% clicked
- Pushcroll: Sell the app openly in videos instead of hiding the adFull-ad videos converted far better than a cinematic version
- Pushcroll: Put 80% of effort into the hook; aim for under ~18% skippingTheir breakout video had a ~19% skip rate; 30% means switch format
- Pushcroll: Let people try push-up counting and pick workout times before the paywallFounders say it builds trust and lifts paywall conversion; no numbers
- Pushcroll: Pay founders you admire to review your onboardingFounders call it their highest-ROI spend; 'completely changed our trajectory'
- Pushcroll: Test a 7-day free trial against a 3-day one7-day trial won clearly
- Pushcroll: Test a weekly plan against a monthly oneWeekly won, but only slightly more ARPU
- Pushcroll: Put a short video of someone using the app on the paywallWon its test, but by a small margin
- Pushcroll: Offer about 80% off when someone closes the paywallCalled one of their two biggest tests; no result given
- Pushcroll: Build an Android version if most of your viewers are in EuropeAndroid earns as much as iOS or more; 120K vs 40K users
- Pushcroll: Post from a remote-controlled US phone to reach American viewersDidn't work; shadowbanned even with the remote US phone
- Pushcroll: Pay US students about $1,000 a month to post your winning formatJust started; no results shared
- Pushcroll: Let people close the paywall, then charge when they want more scroll time