Flame · B2C · daily question app for couples
Post up to 150 videos a day to test one hook, then tweak the winners daily
Founder credits volume for the growth; no per-hook numbers given
Workedexperimentationorganic-short-video
What they did
A separate spreadsheet tracks each hook's performance. At peak they posted 150 pieces a day to test a single hook. When a hook works, they iterate on it the next day and the days after by changing small wordings or the text placement. An's advice: don't chase the one right piece of content; create enough content, see what works and double down.
What happened
Part of the system behind 50M+ organic views and the $3K to $10K MRR growth; no hook-level results shared.
- Stage
- growth
This shipped together with other changes, so the result can't be credited to this alone.
“At one point, we were putting out 150 pieces every day to test a single hook.”
“Another cool spreadsheet we have is where we track the hooks and how they're performing individually. Based on this, if this is working, then we'll iterate on it the next day and the next day and the next day by changing small wordings or putting the placement differently.”
“No, you need to create enough content. Make more content, push out more volume, understand what's working, what's not working”
Related topics
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More from this episode
- Flame: Only build or scale formats that went viral on small TikTok accounts and draw product questionsCredited with saving the company; MRR went from $3K to $10K in under 8 months
- Flame: Run 15-20 TikTok accounts on 5 phones and log each one's views dailyAbout 50-58M organic views in a year; ~250K downloads
- Flame: Hire Russian and Eastern European creators on kwork.ru at $1 per video$1 per 60-second video, cheap enough to post at high volume
- Flame: Post a pain-point slideshow, then plug the app in comments from your other accountsAbout 1% conversion, which the founder calls very high for organic
- Flame: In reaction videos, put the caption on the person's neckline, not their faceNeckline captions performed best of the placements tried; no numbers
- Flame: Ask couples one question a day; show a partner's answer only after you answer