Flame · B2C · daily question app for couples
Post a pain-point slideshow, then plug the app in comments from your other accounts
About 1% conversion, which the founder calls very high for organic
Workedorganic-short-video
What they did
Slideshows made with Nano Banana and a text overlay. Slide 1 is a strong pain-point hook (e.g. a woman in a long-distance relationship asking 'how do you not mess it up? how do you not lose it?'). The next slide plugs the app. Then they seed the comments: the posting account and their other accounts drop comments promoting the product, including replies on comments that are already coming in. It was used especially when a post got little organic traffic.
What happened
Roughly 1% conversion rate on this content.
- Stage
- growth
“there's a highly engaging text overlay where a woman is stuck in a long distance relationship. She's saying, "How do you not mess it up? How do you not lose it?" And then when we go on to the next slide, this is where we plug our product in”
“We go in from all the other accounts we have, and we drop in comments on the comments that are already coming in. And this led to roughly a 1% conversion rate for us, which is really high for organic social.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Flame: Only build or scale formats that went viral on small TikTok accounts and draw product questionsCredited with saving the company; MRR went from $3K to $10K in under 8 months
- Flame: Run 15-20 TikTok accounts on 5 phones and log each one's views dailyAbout 50-58M organic views in a year; ~250K downloads
- Flame: Post up to 150 videos a day to test one hook, then tweak the winners dailyFounder credits volume for the growth; no per-hook numbers given
- Flame: Hire Russian and Eastern European creators on kwork.ru at $1 per video$1 per 60-second video, cheap enough to post at high volume
- Flame: In reaction videos, put the caption on the person's neckline, not their faceNeckline captions performed best of the placements tried; no numbers
- Flame: Ask couples one question a day; show a partner's answer only after you answer