Starter Story · 2025-11-26
I found a successful app, made it 1% different, and now make $12K/month (STOPPR)
Short Starter Story interview with David Attias, a former quant trader from France who built Stoppr, an app that helps Gen Z women quit sugar cravings. He copied the onboarding of Quittr (a quit-habit app he saw making $200K/month) screen by screen with Cursor, validated the sugar niche with Google Trends and TikTok/Instagram content, and grew mainly through French influencers found with an influencer database and emailed via lemlist. In 5 months: 60K downloads, ~900 payers, $12K/month, 75% margin. He also lays out his clone playbook.
Play the episode5 tactics
Numbers mentioned
| Who | Metric | Value | Context | When |
|---|---|---|---|---|
| Stoppr | revenue | USD 12K/month approximate | Monthly revenue about 5 months after launch | 1:08 |
| Stoppr | revenue | USD 10K/month approximate | Host's intro figure, reached in about 6 months | 0:18 |
| Stoppr | revenue | USD 5,000/month approximate | Revenue in the first month after launch | 1:08 |
| Stoppr | downloads | 60K downloads approximate | Downloads in the first 5 months | 2:00 |
| Stoppr | paying users | 900 users approximate | Paying customers after 5 months | 2:00 |
| Stoppr | margin | 75% approximate | Profit margin after 5 months | 7:50 |
| Stoppr | ad spend | USD 100/month approximate | TikTok Spark Ads spend over the past month | 7:50 |
| Stoppr | cost | USD 100/month approximate | Mixpanel analytics bill last month | 7:50 |
| Stoppr | time to milestone | 2.5 weeks approximate | Time to build a full copy of Quittr's screens with Cursor; Apple approval took another week | 5:17 |
| Quittr | revenue | USD 200K/month approximate | Revenue reported by Quittr's founders on a YouTube podcast, after month 3 | 4:09 |