GTM Sauce

Starter Story · 2025-11-26

I found a successful app, made it 1% different, and now make $12K/month (STOPPR)

Short Starter Story interview with David Attias, a former quant trader from France who built Stoppr, an app that helps Gen Z women quit sugar cravings. He copied the onboarding of Quittr (a quit-habit app he saw making $200K/month) screen by screen with Cursor, validated the sugar niche with Google Trends and TikTok/Instagram content, and grew mainly through French influencers found with an influencer database and emailed via lemlist. In 5 months: 60K downloads, ~900 payers, $12K/month, 75% margin. He also lays out his clone playbook.

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5 tactics

Stoppr · B2C · quit-sugar app for women

$5K in month one; $12K/month and 60K downloads after 5 months

Found Quittr (a quit-habit app by three teenage founders) through a YouTube podcast where they said it made $200K/month after month 3. Kept its proven principles (onboarding, subscription setup) but moved it to a different niche: quitting sugar cravings, for Gen Z women (13-25), focused on France where nobody was doing it. Pricing: weekly, monthly and yearly plans, the yearly with a trial. Recommended playbook: find a very successful app, check whether it targets a specific niche and region, confirm its monthly revenue in Sensor Tower, then pick a new niche so you are not taking the original's customers.

Workedpositioning-nichemarket-selection
Starter Story · 2025-11-26

Stoppr · B2C · quit-sugar app for women

Full copy built in 2.5 weeks; approved by Apple a week later

Downloaded Quittr and screenshotted each screen to see how users move from screen 1 to 2 to 3, then prompted Cursor per screen: 'Please make the same screen with the same visual elements, with the same color, with the same image.' Made an exact copy of the onboarding because it was so good, then changed colors and niche content. Playbook version: download all of an app's screenshots in one click from sites like Mobbin or screensdesign, import the JPEGs into Figma with a plugin (about 80% of screens come out near perfect), connect Figma MCP to Cursor (cuts his 1-month MVP to about 2 weeks), and use Firebase if a backend/auth is needed.

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Starter Story · 2025-11-26

Stoppr · B2C · quit-sugar app for women

Founder says it confirmed the niche; the app then hit $12K/month

Searched Google Trends for keywords like 'stop sugar' and saw a steady rise over 5 years. Then searched the same keywords on TikTok and Instagram and found many women influencers talking about quitting sugar. Keyword research plus content research was the validation; no pre-selling or waitlist.

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Starter Story · 2025-11-26

Stoppr · B2C · quit-sugar app for women

Main growth channel behind 60K downloads; no per-creator numbers

Worked mainly with French influencers, since no one in France was helping women cut processed sugar. Used TopYappers, a tool that scrapes TikTok, Instagram and YouTube to find influencer profiles that have worked with other apps before, took their emails, and loaded them into lemlist for outreach. Deal terms not shared.

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Starter Story · 2025-11-26

Stoppr · B2C · quit-sugar app for women

Just started; no results reported

Started Meta ads and TikTok Spark Ads about a week before recording. Uses Spark Ads to add views to a video that is already going viral. Spend on Spark Ads about $100/month.

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Starter Story · 2025-11-26

Numbers mentioned

WhoMetricValueContextWhen
StopprrevenueUSD 12K/month
approximate
Monthly revenue about 5 months after launch1:08
StopprrevenueUSD 10K/month
approximate
Host's intro figure, reached in about 6 months0:18
StopprrevenueUSD 5,000/month
approximate
Revenue in the first month after launch1:08
Stopprdownloads60K downloads
approximate
Downloads in the first 5 months2:00
Stopprpaying users900 users
approximate
Paying customers after 5 months2:00
Stopprmargin75%
approximate
Profit margin after 5 months7:50
Stopprad spendUSD 100/month
approximate
TikTok Spark Ads spend over the past month7:50
StopprcostUSD 100/month
approximate
Mixpanel analytics bill last month7:50
Stopprtime to milestone2.5 weeks
approximate
Time to build a full copy of Quittr's screens with Cursor; Apple approval took another week5:17
QuittrrevenueUSD 200K/month
approximate
Revenue reported by Quittr's founders on a YouTube podcast, after month 34:09