GTM Sauce

Stoppr · B2C · quit-sugar app for women

Check Google Trends and TikTok/Instagram for rising interest before building

Founder says it confirmed the niche; the app then hit $12K/month

Workedvalidation

What they did

Searched Google Trends for keywords like 'stop sugar' and saw a steady rise over 5 years. Then searched the same keywords on TikTok and Instagram and found many women influencers talking about quitting sugar. Keyword research plus content research was the validation; no pre-selling or waitlist.

What happened

Niche validated; app went on to reach $12K/month.
Stage
pre-launch
4:41
“I went on Google Trends. I was looking for keywords such as stop sugar, and because for the past 5 years the trend of this keyword is basically going higher and higher and higher.”
David Attias
“So I validated it by keyword research and by content research on TikTok and Instagram”
David Attias

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