I Left College to Build This Niche App (Now I Make $20K/Month)

“An example of the first video that I posted organically was a video where I showed what a UFC fighter looked like on a weight cut and what they looked like after their weight cut. I also added a call to action at the end of the video to give users an incentive to download my app.”

“So, to find influencers, I would basically just scroll on my For You page on TikTok or Reels on Instagram, and I would DM creators asking them to partner. I found that most of the creators that I DMed said yes to the partnerships.”

“Later, I decided to put those influencer videos into paid ads just to see what would happen. And to my surprise, it added a lot of extra revenue and helped us scale much faster and much more efficiently.”

“The first version of the app was basically an app where the coach was supposed to give the weight cut plans to the athletes. However, I realized that there was a lot of friction using this concept, and my wrestling club didn't use the app.”

“Right when we launched the app, wrestling season just started. Our revenue, you know, is climbing up as we started to figure out marketing. By that time, we were in the middle of wrestling season, there was a big demand for our app since a lot of the combat sport athletes needed to cut weight.”