CutCoach · B2C · weight-cutting app for wrestlers
Post before-and-after weight-cut videos of UFC fighters, ending with a download prompt
10-15 downloads a day from posts with only 200-500 views
Workedorganic-short-video
What they did
Started marketing with organic posts. Took content ideas from social pages in the same niche and adapted them. First video showed a UFC fighter before and after a weight cut, with a call to action at the end giving viewers a reason to download the app. Views were low but viewers were high-intent.
What happened
Posts got 200-500 views yet drove around 10-15 downloads per day; attributed to a unique product solving a specific pain point.
- Stage
- launch
- Effort
- Early organic posting after launch; volume not stated
“An example of the first video that I posted organically was a video where I showed what a UFC fighter looked like on a weight cut and what they looked like after their weight cut. I also added a call to action at the end of the video to give users an incentive to download my app.”
“I noticed around 10 to 15 downloads per day from posts that got anywhere from 200 to 500 views”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- CutCoach: DM small creators you find in your TikTok and Reels feed, then move up to bigger onesMost creators said yes; founder says it worked, no numbers
- CutCoach: Run your creators' videos as paid adsFounder says it added a lot of revenue and scaled faster; no numbers
- CutCoach: Beta test with your own club; when coaches won't use it, serve athletes directlyClub ignored the coach version; athlete-direct relaunch is the version that grew
- CutCoach: Solve one painful problem in your own sport and launch as the season startsDemand peaked mid-season; ~39K downloads in about 6 months