CutCoach · B2C · weight-cutting app for wrestlers
Solve one painful problem in your own sport and launch as the season starts
Demand peaked mid-season; ~39K downloads in about 6 months
Workedpositioning-niche
What they did
Picked a problem from his own competitive background: cutting weight quickly and safely for judo/wrestling bouts, which he had only learned from a coach's plan. Built a narrow app for combat-sport athletes and launched in September as wrestling season began; demand rose mid-season when athletes had to make weight.
What happened
Big demand in the middle of wrestling season; around 39,000 lifetime downloads.
- Stage
- Pre-launch (idea)
“Right when we launched the app, wrestling season just started. Our revenue, you know, is climbing up as we started to figure out marketing. By that time, we were in the middle of wrestling season, there was a big demand for our app since a lot of the combat sport athletes needed to cut weight.”
“step one would be to solve a problem within your hobby”
Related topics
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More from this episode
- CutCoach: Post before-and-after weight-cut videos of UFC fighters, ending with a download prompt10-15 downloads a day from posts with only 200-500 views
- CutCoach: DM small creators you find in your TikTok and Reels feed, then move up to bigger onesMost creators said yes; founder says it worked, no numbers
- CutCoach: Run your creators' videos as paid adsFounder says it added a lot of revenue and scaled faster; no numbers
- CutCoach: Beta test with your own club; when coaches won't use it, serve athletes directlyClub ignored the coach version; athlete-direct relaunch is the version that grew