CutCoach · B2C · weight-cutting app for wrestlers
DM small creators you find in your TikTok and Reels feed, then move up to bigger ones
Most creators said yes; founder says it worked, no numbers
Workedinfluencercreator-ops
What they did
Because the niche had few big influencers, sourced small creators by scrolling the TikTok For You page and Instagram Reels and DMing them to ask for a partnership. Started with creators getting ~1,000-10,000 views per video, then moved to creators getting 20,000+ views per video. Terms/pay not stated.
What happened
Most DMed creators agreed to partner; founder says the strategy worked thanks to a high-intent audience and unique product.
- Stage
- growth
“So, to find influencers, I would basically just scroll on my For You page on TikTok or Reels on Instagram, and I would DM creators asking them to partner. I found that most of the creators that I DMed said yes to the partnerships.”
“I started off with influencers that got around 1,000 to 10,000 views per video, then switched later to influencers that got 20,000-plus views per video”
Related topics
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More from this episode
- CutCoach: Post before-and-after weight-cut videos of UFC fighters, ending with a download prompt10-15 downloads a day from posts with only 200-500 views
- CutCoach: Run your creators' videos as paid adsFounder says it added a lot of revenue and scaled faster; no numbers
- CutCoach: Beta test with your own club; when coaches won't use it, serve athletes directlyClub ignored the coach version; athlete-direct relaunch is the version that grew
- CutCoach: Solve one painful problem in your own sport and launch as the season startsDemand peaked mid-season; ~39K downloads in about 6 months