CutCoach · B2C · weight-cutting app for wrestlers
Run your creators' videos as paid ads
Founder says it added a lot of revenue and scaled faster; no numbers
Workedpaid-socialinfluencer
What they did
Took the videos made by partnered influencers and put them into paid ads as an experiment. Platforms, budget and setup not stated.
What happened
To his surprise it added a lot of extra revenue and helped scale faster and more efficiently.
- Stage
- growth
“Later, I decided to put those influencer videos into paid ads just to see what would happen. And to my surprise, it added a lot of extra revenue and helped us scale much faster and much more efficiently.”
Related topics
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More from this episode
- CutCoach: Post before-and-after weight-cut videos of UFC fighters, ending with a download prompt10-15 downloads a day from posts with only 200-500 views
- CutCoach: DM small creators you find in your TikTok and Reels feed, then move up to bigger onesMost creators said yes; founder says it worked, no numbers
- CutCoach: Beta test with your own club; when coaches won't use it, serve athletes directlyClub ignored the coach version; athlete-direct relaunch is the version that grew
- CutCoach: Solve one painful problem in your own sport and launch as the season startsDemand peaked mid-season; ~39K downloads in about 6 months