B2C · AI self-improvement mentor app

How Purpose: Your AI Mentor grows

1 tactic and 2 figures from 1 interview.

About Purpose: Your AI Mentor

What it is: AI therapy / self-improvement app from Mark Manson, author of The Subtle Art of Not Giving a F*ck.

As described in the interviews, not independently verified.

Purpose: Your AI Mentor's tactic

Waking Up · B2C · meditation app

Build the app around a trusted podcaster, and put his voice in the first session

Tiny download numbers earn $200K-$1M+ a month; creator-dependence makes the app harder to sell

Waking Up launched on Sam Harris's existing podcast and video audience, and the first meditation in onboarding is in his voice. Similar: MacroFactor pushed through Jeff Nippard's fitness content, and Mark Manson's Purpose app. Guest advises: if you have a connection to an influencer or YouTuber with deep audience trust, build an app with them for day-one distribution. Caveat for exits: the deal must keep the creator on board making content, and creators often refuse earn-outs.

Workedfounder-brandinfluencer

The Superwall Podcast · 2026-07-10

Purpose: Your AI Mentor by the numbers

Metric	Value	Context	Said in
downloads	20K downloads/month estimate	Host's research, likely Sensor Tower-type estimate	The Superwall Podcast 2026-07-10 28:10
revenue	USD 200K/month estimate	Host's research estimate	The Superwall Podcast 2026-07-10 28:10

Topics

YouTube marketing for apps1 Founder-led marketing and building in public1 Influencer marketing for apps1 App onboarding1

Interviews

Josh Peleg - $172M of App Building Advice in 50 Minutes · The Superwall Podcast · 2026-07-10