GTM Sauce

B2B · tournament software for golf courses

How Live Tourney grows

4 tactics and 4 figures from 1 interview.

livetourney.com

A simple scoring and live leaderboard tool for golf tournaments, Live Tourney began when a local course pro said the known product was too complicated and too expensive. The founder built it in early mornings around his engineering job at Meta and reported about 150 courses and roughly $350K ARR after about four years.

Summary written 2026-09-26 from the tactics below. Figures are as founders stated them.

About Live Tourney

What it is
Web app that helps golf courses run tournaments: players scan a QR code on their scorecard, enter scores, and see a live leaderboard.
Who it's for
Golf courses running tournaments
Business model
SaaS subscription
Launched
~2022 (built for his course's first event about 4 years ago)
Team
Matt Robinson, solo, part time until 2026
Funding
bootstrapped

As described in the interviews, not independently verified.

Live Tourney's 4 tactics

Live Tourney · B2B · tournament software for golf courses

~150 golf courses and ~$350K ARR after about 4 years

As a player in tournaments at his local course, noticed they used nothing for scoring. Asked the course pro why they didn't use Golf Genius (a product he'd used); the pro said it was too complicated and too expensive. Built a simple scoring tool for that course's first event, then kept improving it. Advises picking something you care about, finding where you can make it better, and building.

Workedpositioning-nichevalidation
Starter Story · 2026-07-15

Live Tourney · B2B · tournament software for golf courses

Reached ~$350K ARR before quitting; became unsustainable with two young kids

Kept a full-time senior engineering job at Meta for salary and benefits while building nights and weekends; the main block was 6:00-9:00 a.m. before work. Quit only once the business was at ~$350K ARR and doing both was no longer sustainable.

Mixedteam-processfinancing
Starter Story · 2026-07-15

Live Tourney · B2B · tournament software for golf courses

Players get a scorecard with a QR code at check-in; scanning it opens the event's leaderboard in the browser (Next.js web app, Firebase back end). They enter the code on their card or pick their group and enter scores hole by hole; the leaderboard updates in real time as others score.

Unknownproduct-activationproduct-virality
Starter Story · 2026-07-15

Live Tourney · B2B · tournament software for golf courses

While at Meta he never talked about Live Tourney on LinkedIn or other social media; after quitting he plans to be more public about what he's building.

Unknownfounder-brand
Starter Story · 2026-07-15

Live Tourney by the numbers

MetricValueContextSaid in
customers150 golf courses
approximate
Golf courses that have started using the productStarter Story
2026-07-15
1:26
arrUSD 350K
approximate
Starter Story
2026-07-15
1:26
revenueUSD 800K/year
projection
Run rate based on the start of the yearStarter Story
2026-07-15
1:26
revenueUSD 30K/month
approximate
Host's framing; consistent with the guest's ~$350K ARRStarter Story
2026-07-15
1:20

Topics

Interviews