GTM Sauce

Live Tourney · B2B · tournament software for golf courses

Ask your golf pro why they skip the known tool, then build the simpler one

~150 golf courses and ~$350K ARR after about 4 years

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What they did

As a player in tournaments at his local course, noticed they used nothing for scoring. Asked the course pro why they didn't use Golf Genius (a product he'd used); the pro said it was too complicated and too expensive. Built a simple scoring tool for that course's first event, then kept improving it. Advises picking something you care about, finding where you can make it better, and building.

What happened

Grew to about 150 golf courses and ~$350K ARR (~$800K run rate on start-of-year pace), enough to quit Meta.
Stage
Pre-launch (idea)
Effort
Nights and weekends over about 4 years
2:54
“I knew there was a product on the market that I'd used before called Golf Genius, and I asked our pro why we weren't using it. And he told me it was just too complicated and too expensive.”
Matt Robinson
8:59
“my advice would be find something you care about, figure out where you could make it better, and go.”
Matt Robinson

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