GTM Sauce

Starter Story · 2026-07-15

Should I Quit My Job At Meta For My $30K/Month SaaS?

Matt Robinson, a senior software engineer on Meta's AI team, built Live Tourney, a web app golf courses use to run tournaments (QR-code scorecards, live leaderboards), nights and weekends over ~4 years after his course's pro said Golf Genius was too complicated and expensive. It has ~150 golf courses, ~$350K ARR and an ~$800K run rate based on the start of the year. The episode is mostly about whether to quit his job; in a follow-up call he says he is going all in.

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4 tactics

Live Tourney · B2B · tournament software for golf courses

~150 golf courses and ~$350K ARR after about 4 years
“I knew there was a product on the market that I'd used before called Golf Genius, and I asked our pro why we weren't using it. And he told me it was just too complicated and too expensive.”
Workedpositioning-nichevalidation
Starter Story · 2026-07-15

Live Tourney · B2B · tournament software for golf courses

“They'll scan a QR code on their scorecard and they land right here on the leaderboards.”
Unknownproduct-activationproduct-virality
Starter Story · 2026-07-15

Live Tourney · B2B · tournament software for golf courses

Reached ~$350K ARR before quitting; became unsustainable with two young kids
“For me, it was the morning, like 6:00 a.m. to 9:00 a.m. and just wake up early and get it done.”
Mixedteam-processfinancing
Starter Story · 2026-07-15

Live Tourney · B2B · tournament software for golf courses

“I've never been able to talk about it on like LinkedIn or any social media, or anything like that. So kind of doing more of that”
Unknownfounder-brand
Starter Story · 2026-07-15

Numbers mentioned

SubjectMetricValueQuote
Live Tourneycustomers
Golf courses that have started using the product
150 golf courses
approximate
“We've got about 150 golf courses that have started using our product.”
Live TourneyarrUSD 350K
approximate
“We're at about 350K of ARR”
Live Tourneyrevenue
Run rate based on the start of the year
USD 800K/year
projection
“based on how we've been doing the start of the year, we're about an $800,000 run rate”
Live Tourneyrevenue
Host's framing; consistent with the guest's ~$350K ARR
USD 30K/month
approximate
“So you are the owner of Live Tourney, golf SaaS making $30,000 a month?”