GTM Sauce

Starter Story · 2026-07-15

Should I Quit My Job At Meta For My $30K/Month SaaS?

Matt Robinson, a senior software engineer on Meta's AI team, built Live Tourney, a web app golf courses use to run tournaments (QR-code scorecards, live leaderboards), nights and weekends over ~4 years after his course's pro said Golf Genius was too complicated and expensive. It has ~150 golf courses, ~$350K ARR and an ~$800K run rate based on the start of the year. The episode is mostly about whether to quit his job; in a follow-up call he says he is going all in.

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4 tactics

Live Tourney · B2B · tournament software for golf courses

~150 golf courses and ~$350K ARR after about 4 years

As a player in tournaments at his local course, noticed they used nothing for scoring. Asked the course pro why they didn't use Golf Genius (a product he'd used); the pro said it was too complicated and too expensive. Built a simple scoring tool for that course's first event, then kept improving it. Advises picking something you care about, finding where you can make it better, and building.

Workedpositioning-nichevalidation
Starter Story · 2026-07-15

Live Tourney · B2B · tournament software for golf courses

Players get a scorecard with a QR code at check-in; scanning it opens the event's leaderboard in the browser (Next.js web app, Firebase back end). They enter the code on their card or pick their group and enter scores hole by hole; the leaderboard updates in real time as others score.

Unknownproduct-activationproduct-virality
Starter Story · 2026-07-15

Live Tourney · B2B · tournament software for golf courses

Reached ~$350K ARR before quitting; became unsustainable with two young kids

Kept a full-time senior engineering job at Meta for salary and benefits while building nights and weekends; the main block was 6:00-9:00 a.m. before work. Quit only once the business was at ~$350K ARR and doing both was no longer sustainable.

Mixedteam-processfinancing
Starter Story · 2026-07-15

Live Tourney · B2B · tournament software for golf courses

While at Meta he never talked about Live Tourney on LinkedIn or other social media; after quitting he plans to be more public about what he's building.

Unknownfounder-brand
Starter Story · 2026-07-15

Numbers mentioned

WhoMetricValueContextWhen
Live Tourneycustomers150 golf courses
approximate
Golf courses that have started using the product1:26
Live TourneyarrUSD 350K
approximate
1:26
Live TourneyrevenueUSD 800K/year
projection
Run rate based on the start of the year1:26
Live TourneyrevenueUSD 30K/month
approximate
Host's framing; consistent with the guest's ~$350K ARR1:20