B2C · GLP-1 shot tracking app

How Shotsy grows

1 tactic and 3 figures from 1 interview.

About Shotsy

What it is: Indie app for people on GLP-1 medications; runs animated whiteboard explainer ads
Who it's for: People taking GLP-1 medications

As described in the interviews, not independently verified.

Shotsy's tactic

Shotsy · B2C · GLP-1 shot tracking app

Run whiteboard-sketch ads that explain a confusing problem, then show your app

Host calls it one of their best ads; a similar ad ran 23+ days; no numbers

Shotsy's whiteboard explainer ad is 32 seconds: the first half is hand-drawn sketches explaining something users are confused about (why day three after a GLP-1 shot feels worse), the second half shows the app as the answer. Other animated explainer ads in the same style were among Shotsy's top-performing ads, one running 23 days. The host's AI remake keeps the structure (about 30 seconds, a question the audience has, sketches drawn on the board, the app at the end, a download call to action) with a new topic and new lines.

Workedpaid-social

App Masters · 2026-11-03

Shotsy by the numbers

Metric	Value	Context	Said in
revenue	USD 200K/month estimate	'Over $200,000' per Similarweb estimate; period 'a month' from the title and the intro	App Masters 2026-11-03 2:28
count	23 days	Days one of Shotsy's top-performing animated explainer ads had been running when found via Radar	App Masters 2026-11-03 4:27
count	83 days	Days another top Shotsy ad ('three non-negotiables to track on GLP-1s') had been running; its format is not described	App Masters 2026-11-03 4:57

Topics

Ad creative and creative testing1

Interviews

I Recreated a $200K/Month App's Ads Using AI · App Masters · 2026-11-03