GTM Sauce

App Masters · 2026-11-03

I Recreated a $200K/Month App's Ads Using AI

Steve P. Young (App Masters) uses Shotsy (estimated $200K+/month per Similarweb) as an example of an app whose animated whiteboard explainer ads do well, then demos recreating that format for a made-up GLP-1 app ('GLP Pal') with Claude and the MaxFusion MCP: pulling competitor ads, analyzing one ad's script and scenes, writing a new 30-second script in the same format, animating scenes, adding an AI voiceover and captions, and saving the workflow as a Claude skill.

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Shotsy · B2C · GLP-1 shot tracking app

Host calls it one of their best ads; a similar ad ran 23+ days; no numbers

Shotsy's whiteboard explainer ad is 32 seconds: the first half is hand-drawn sketches explaining something users are confused about (why day three after a GLP-1 shot feels worse), the second half shows the app as the answer. Other animated explainer ads in the same style were among Shotsy's top-performing ads, one running 23 days. The host's AI remake keeps the structure (about 30 seconds, a question the audience has, sketches drawn on the board, the app at the end, a download call to action) with a new topic and new lines.

Workedpaid-social
App Masters · 2026-11-03

Numbers mentioned

WhoMetricValueContextWhen
ShotsyrevenueUSD 200K/month
estimate
'Over $200,000' per Similarweb estimate; period 'a month' from the title and the intro2:28
Shotsycount23 daysDays one of Shotsy's top-performing animated explainer ads had been running when found via Radar4:27
Shotsycount83 daysDays another top Shotsy ad ('three non-negotiables to track on GLP-1s') had been running; its format is not described4:57