Shotsy · B2C · GLP-1 shot tracking app
Run whiteboard-sketch ads that explain a confusing problem, then show your app
Host calls it one of their best ads; a similar ad ran 23+ days; no numbers
Workedpaid-social
What they did
Shotsy's whiteboard explainer ad is 32 seconds: the first half is hand-drawn sketches explaining something users are confused about (why day three after a GLP-1 shot feels worse), the second half shows the app as the answer. Other animated explainer ads in the same style were among Shotsy's top-performing ads, one running 23 days. The host's AI remake keeps the structure (about 30 seconds, a question the audience has, sketches drawn on the board, the app at the end, a download call to action) with a new topic and new lines.
What happened
Host calls it one of Shotsy's best ads and reads long-running animated explainer ads as doing well; no performance numbers
“The first half is hand-drawn sketches explaining why day three feels worse, and you can see, and the second half shows the app.”
“It works because it teaches the viewer something they're confused about, and the app is the answer at the end.”
“It's been running for 23 days. So you can tell that these type of like whiteboard animated type of explainer videos are doing well for Shotsy.”
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