How Local Rank grows

Pick a niche you can fully own (for him local SEO / AI SEO; e.g. 'SEO for plumbers', narrower is better) so people see you as the thought leader. Commit to daily uploads for at least six months: one long-form and one short-form video a day, accepting lower standards ('30 daily bad videos' teach more than two perfect ones). Unpolished stream-of-consciousness style rather than fast-paced editing. Build it into your routine; he has done it daily for two and a half years.

He used to open with a casual moment (a scoop of creatine) and viewers left immediately. Now every video opens with a hook stating the result, e.g. 'Here's how I ranked in ChatGPT in 24 hours.'

Every video links to his newsletter; the lead magnet is the show notes plus helpful documents to follow along. Viewers give their email and enter the funnel, where he can pitch any time. No sales ask in the video itself; he gives as much value as possible and hopes they buy his services later.

Launched Local Rank with a YouTube video to his existing niche audience alongside a launch tweet on X.

Make videos about problems you have yourself, since the audience likely has them too, e.g. 'How do I rank on ChatGPT?', simply exploring the question and talking through your thought process (it doesn't even have to answer it). Once you solve it, the call to action is a simple link to your product (Local Rank).

Optimize for trends and search: when a new AI model or tool launches (e.g. Seedance 2.0), be among the first to cover it so the video ranks, especially when just starting out.

Runs an SEO agency, a couple of B2B SaaS products and several smaller income streams (11-12 in total) instead of focusing on one project. When Google updates and AI Overviews killed the content sites, the agency income kept him going. All projects serve a related SEO audience.

After the content sites collapsed, took everything learned from years of local SEO agency work and built Local Rank, selling to the same SEO audience he reaches on YouTube.