GTM Sauce

Local Rank · B2B · local SEO software

Announce your new product to your small YouTube audience, not just on X

1.8K-view video brought 80% of a $20K MRR launch; 30K-view tweet brought 20%

Workedpr-launchfounder-brand

What they did

Launched Local Rank with a YouTube video to his existing niche audience alongside a launch tweet on X.

What happened

Hit $20K MRR out of the gate; 80% came from YouTube (1.8K views) vs 20% from X (about 30K views, 15x the impressions)
Stage
Launch (Launch (March 2025))
Effort
One launch video and one launch tweet

This shipped together with other changes, so the result can't be credited to this alone.

5:14
“The easiest example is my Local Rank launch. 80% of our Local Rank 20k MRR launch came from YouTube. It only did 1.8k views, whereas the launch tweet on x.com did something around 30k views, which is 15 times the impressions, but only 20% of the revenue came from that.”
Jacky Chou

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