GTM Sauce

Starter Story · 2026-09-06

I make $25K/month from one simple website

Roman, a non-technical ex door-to-door salesman, runs Career Hound, a job board that scrapes listings straight from company websites for US job seekers, behind a hard paywall ($7/week, $20/month, $50/year). Two years after launch it did ~$25-28K last month (MRR $12K, 779 active subs). Growth comes from paid UGC: he researches his niche by scrolling for hours ('content thrifting') to find timeless, repeatable formats, then pays older creators found via DMs up to ~$20 a video to film them from a simple instruction sheet. 11.7M social views in 30 days.

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7 tactics

Career Hound · B2C · job board for US job seekers

Founder credits it for all growth; same playbook for two years
“So, what you want to do is you want to spend like hours scrolling and watching content in your niche on different platforms like Instagram, Reddit, TikTok.”
Workedorganic-short-videougc-creators
Starter Story · 2026-09-06

Career Hound · B2C · job board for US job seekers

Run for two years; part of 11.7M views in 30 days
“And then it goes through a list of companies that are offering this dream outcome that people want. And at the very end, he says, "Hey, to find more jobs like this, go on Roman's website."”
Workedugc-creatorsorganic-short-video
Starter Story · 2026-09-06

Career Hound · B2C · job board for US job seekers

Founder says gray hair reads as credible; no numbers
“if you're looking for job search advice, why would you be listening to somebody who's 19 years old?”
Workedugc-creators
Starter Story · 2026-09-06

Career Hound · B2C · job board for US job seekers

Keeps creator costs low; 11.7M views in 30 days
“most of my creators I find just by DMing people. So, I scroll, scroll, and scroll, and I find people who are already making content just for fun, and I'll often send a message saying, "Hey, do you want to do some paid content work?"”
Workedcreator-opsugc-creators
Starter Story · 2026-09-06

Career Hound · B2C · job board for US job seekers

779 active subs, $12K MRR, ~$50 LTV; 31% churn
“I'm a strong believer in a hard paywall, so no free plans. Our users pay $7 a week, $20 a month or $50 a year.”
Unknownpaywallpricing
Starter Story · 2026-09-06

Career Hound · B2C · job board for US job seekers

Founder says it made success inevitable; no numbers
“And then it's just a matter of running many marketing experiments on a daily basis.”
Workedexperimentation
Starter Story · 2026-09-06

Career Hound · B2C · job board for US job seekers

Aimed for $1,000 each; grew to ~$25-28K a month
“my friend told me how he found his, how he built this scraper to find jobs posted directly on company websites. So, we turned his process of how he found his job into a product”
Workedvalidationpositioning-niche
Starter Story · 2026-09-06

Numbers mentioned

SubjectMetricValueQuote
Career Houndrevenue
Last month; rounded figure in intro and title
USD 25K/month
approximate
“I run a job board called Career Hound that made $25k last month.”
Career Houndrevenue
Total revenue last month, including annual plans
USD 28K/month“Last month we did $28,000 in total.”
Career Houndmrr
Gap vs total revenue due to yearly vs weekly/monthly plan mix
USD 12K/month
approximate
“And right now our MRR is $12k.”
Career Houndusers
Over 8,000 users
8,000 users
approximate
“right now we have over 8,000 users, 779 active subs”
Career Houndpaying users
Active subscriptions
779 subscribers“right now we have over 8,000 users, 779 active subs”
Career Houndltv
Average lifetime value per user
USD 50per user
approximate
“the lifetime value of each user on average is $50”
Career Houndchurn
Period not stated; high because job seekers leave once hired
31%“The churn is high because we're selling a job search product, so it's 31%.”
Career Houndprice
Weekly plan, hard paywall
USD 7/week“Our users pay $7 a week, $20 a month or $50 a year.”
Career Houndprice
Monthly plan, hard paywall
USD 20/month“Our users pay $7 a week, $20 a month or $50 a year.”
Career Houndprice
Annual plan, hard paywall
USD 50/year“Our users pay $7 a week, $20 a month or $50 a year.”
Career Houndviews
Social views in the last 30 days, across creator content
11.7M views/month“in social views, in the last 30 days we did 11.7 million views.”
Career Houndcreator pay
Upper limit he pays in ~90% of cases
USD 20per video
approximate
“In like 90% of situations, you don't want to pay more than $20 a video.”
Career Houndrevenue
Original modest goal: $1,000 each for the two co-founders
USD 1,000per founder
goal
“initially our intention was to make just $1,000 each, but since we've started, it has turned into a real business.”