Career Hound · B2C · job board for US job seekers
Run a marketing test every day and learn from each one that fails
Founder says it made success inevitable; no numbers
Workedexperimentation
What they did
Runs many marketing experiments daily, aiming to fail fast to eliminate what doesn't work, and extracts insights from every failure. Uses PostHog for marketing experiments and Microsoft Clarity to watch website visitors.
What happened
Claimed as the path to a profitable business
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Career Hound: Scroll niche content for hours to find topics that never go out of styleFounder credits it for all growth; same playbook for two years
- Career Hound: Keep reposting one video: a list of companies hiring remote, ending with your siteRun for two years; part of 11.7M views in 30 days
- Career Hound: Hire older creators, some in their 50s, to give job search adviceFounder says gray hair reads as credible; no numbers
- Career Hound: DM people already posting for fun; pay up to $20 a video with a ready script sheetKeeps creator costs low; 11.7M views in 30 days
- Career Hound: Charge from day one: $7 a week, $20 a month or $50 a year779 active subs, $12K MRR, ~$50 LTV; 31% churn
- Career Hound: Turn a friend's job-hunting scraper into a paid job boardAimed for $1,000 each; grew to ~$25-28K a month