Career Hound · B2C · job board for US job seekers
Scroll niche content for hours to find topics that never go out of style
Founder credits it for all growth; same playbook for two years
Workedorganic-short-videougc-creators
What they did
'Content thrifting': spend hours scrolling and watching video and text content in the niche on Instagram, Reddit and TikTok, saving anything that grabs attention. Look for consistent patterns that reveal timeless topics (always relevant) rather than timely trends (dead within a week), since building distribution on trends means constantly chasing them.
What happened
Basis of the content playbook he has run for two years; 11.7M views in the last 30 days
- Stage
- Scale (Since launch, ~2 years)
“So, what you want to do is you want to spend like hours scrolling and watching content in your niche on different platforms like Instagram, Reddit, TikTok.”
“And I call it content thrifting. Basically, as you scroll and go through all of this content, you're just accumulating a bunch of stuff that grabs your attention.”
“And those consistent patterns reveal timeless content pieces, timeless topics within your niche. And that's the secret sauce.”
Related topics
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More from this episode
- Career Hound: Keep reposting one video: a list of companies hiring remote, ending with your siteRun for two years; part of 11.7M views in 30 days
- Career Hound: Hire older creators, some in their 50s, to give job search adviceFounder says gray hair reads as credible; no numbers
- Career Hound: DM people already posting for fun; pay up to $20 a video with a ready script sheetKeeps creator costs low; 11.7M views in 30 days
- Career Hound: Charge from day one: $7 a week, $20 a month or $50 a year779 active subs, $12K MRR, ~$50 LTV; 31% churn
- Career Hound: Run a marketing test every day and learn from each one that failsFounder says it made success inevitable; no numbers
- Career Hound: Turn a friend's job-hunting scraper into a paid job boardAimed for $1,000 each; grew to ~$25-28K a month