Career Hound · B2C · job board for US job seekers
Keep reposting one video: a list of companies hiring remote, ending with your site
Run for two years; part of 11.7M views in 30 days
Workedugc-creatorsorganic-short-video
What they did
Winning timeless format for a job board: hook that calls out people wanting jobs hiring remotely and worldwide, then a list of companies offering that, and at the end 'to find more jobs like this, go on Roman's website.' Because the desire never changes, the same list format can be run again and again, escaping the trend-chasing 'hamster wheel' of UGC.
What happened
Repeatable converting format run for about two years
- Stage
- Ongoing
“And then it goes through a list of companies that are offering this dream outcome that people want. And at the very end, he says, "Hey, to find more jobs like this, go on Roman's website."”
“the key to escape the hamster wheel in UGC, in content marketing, is to discover formats that are converting and repeatable.”
“people will always want to find companies hiring remotely and worldwide. So, I can keep running this list over and over and over again.”
Related topics
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More from this episode
- Career Hound: Scroll niche content for hours to find topics that never go out of styleFounder credits it for all growth; same playbook for two years
- Career Hound: Hire older creators, some in their 50s, to give job search adviceFounder says gray hair reads as credible; no numbers
- Career Hound: DM people already posting for fun; pay up to $20 a video with a ready script sheetKeeps creator costs low; 11.7M views in 30 days
- Career Hound: Charge from day one: $7 a week, $20 a month or $50 a year779 active subs, $12K MRR, ~$50 LTV; 31% churn
- Career Hound: Run a marketing test every day and learn from each one that failsFounder says it made success inevitable; no numbers
- Career Hound: Turn a friend's job-hunting scraper into a paid job boardAimed for $1,000 each; grew to ~$25-28K a month