Career Hound · B2C · job board for US job seekers
Charge from day one: $7 a week, $20 a month or $50 a year
779 active subs, $12K MRR, ~$50 LTV; 31% churn
Unknownpaywallpricing
What they did
No free plan. Plans: $7/week, $20/month, $50/year. Annual plans make monthly revenue ($28K) run well ahead of MRR ($12K).
What happened
779 active subs, $12K MRR, average LTV $50, churn 31%
“I'm a strong believer in a hard paywall, so no free plans. Our users pay $7 a week, $20 a month or $50 a year.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Career Hound: Scroll niche content for hours to find topics that never go out of styleFounder credits it for all growth; same playbook for two years
- Career Hound: Keep reposting one video: a list of companies hiring remote, ending with your siteRun for two years; part of 11.7M views in 30 days
- Career Hound: Hire older creators, some in their 50s, to give job search adviceFounder says gray hair reads as credible; no numbers
- Career Hound: DM people already posting for fun; pay up to $20 a video with a ready script sheetKeeps creator costs low; 11.7M views in 30 days
- Career Hound: Run a marketing test every day and learn from each one that failsFounder says it made success inevitable; no numbers
- Career Hound: Turn a friend's job-hunting scraper into a paid job boardAimed for $1,000 each; grew to ~$25-28K a month