Career Hound · B2C · job board for US job seekers
Hire older creators, some in their 50s, to give job search advice
Founder says gray hair reads as credible; no numbers
Workedugc-creators
What they did
For a job search product, picks older creators (grey hair, wrinkles) because audiences subconsciously link them with wisdom and credibility; a 19-year-old giving job advice isn't believable. Many are in their 50s and have never made content before, made possible by very simple instructions.
What happened
Core of the creator roster; claimed to work
“if you're looking for job search advice, why would you be listening to somebody who's 19 years old?”
“But when you see somebody who's older, maybe has some grey hairs, some wrinkles, that is, on a subconscious level, associated with wisdom and credibility.”
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