Career Hound · B2C · job board for US job seekers
DM people already posting for fun; pay up to $20 a video with a ready script sheet
Keeps creator costs low; 11.7M views in 30 days
Workedcreator-opsugc-creators
What they did
Finds most creators by scrolling and DMing people already making content just for fun: 'Hey, do you want to do some paid content work?' (marketplaces are the easier alternative). Pays no more than ~$20 per video in ~90% of cases. Keeps costs low by making it zero-research: creators open a sheet of formats with exact instructions; each brief is checked for 'any room for confusion or is it stupid simple?' Communicates with creators on WhatsApp; tracks views with Shortimize.
What happened
Low creator spend while reaching 11.7M social views in 30 days
- Stage
- Ongoing
“most of my creators I find just by DMing people. So, I scroll, scroll, and scroll, and I find people who are already making content just for fun, and I'll often send a message saying, "Hey, do you want to do some paid content work?"”
“In like 90% of situations, you don't want to pay more than $20 a video.”
“It's zero research. All they have to do is open up their laptop and there's a sheet of formats perfectly instructed.”
Related topics
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More from this episode
- Career Hound: Scroll niche content for hours to find topics that never go out of styleFounder credits it for all growth; same playbook for two years
- Career Hound: Keep reposting one video: a list of companies hiring remote, ending with your siteRun for two years; part of 11.7M views in 30 days
- Career Hound: Hire older creators, some in their 50s, to give job search adviceFounder says gray hair reads as credible; no numbers
- Career Hound: Charge from day one: $7 a week, $20 a month or $50 a year779 active subs, $12K MRR, ~$50 LTV; 31% churn
- Career Hound: Run a marketing test every day and learn from each one that failsFounder says it made success inevitable; no numbers
- Career Hound: Turn a friend's job-hunting scraper into a paid job boardAimed for $1,000 each; grew to ~$25-28K a month