B2C · training app for sprinters
How 3AK grows
4 tactics and 10 figures from 1 interview.
apps.apple.com/us/app/3ak-track-field/id67562900663AK is a training app for track athletes, built by college sprinters who first grew a large following posting track and field videos. They worked the 3AK name into their content and ran a Shopify store before launching the app to that audience, with no paid marketing.
- The founders built hundreds of thousands of followers, mentioned 3AK in their videos and bios, then launched the app and reported $10K in the first month and about $70K and 40K users in six months.3AK
- They picked track because they found no apps made for it and already had influence there as athletes and creators.3AK
- 3AK charges $10 a month or $30 a year, kept cheap because its young users spend small amounts at a time; the founders tested the yearly price a lot but shared no results.3AK
- The app scores a filmed sprint on form, stride length, posture and arm swing; the founders said users message them that it works.3AK
Summary written 2026-09-26 from the tactics below. Figures are as founders stated them.
About 3AK
- What it is
- All-in-one track and field app: training plans, workout and form tracking, AI video analysis that scores your running form, meal analysis and a community.
- Who it's for
- Young track and field athletes, especially sprinters
- Business model
- subscription
- Pricing
- $10/month; $30/year
- Launched
- 2025-12-16
- Team
- Two college-athlete co-founders taking shifts; no coders
- Funding
- bootstrapped
As described in the interviews, not independently verified.
3AK's 4 tactics
3AK by the numbers
| Metric | Value | Context | Said in |
|---|---|---|---|
| revenue | USD 70K approximate | Since the Dec 16 launch, about 6 months | Starter Story 2026-06-281:14 |
| revenue | USD 20K/month approximate | Host's intro claim, also the title figure; not repeated by the founders | Starter Story 2026-06-280:00 |
| revenue | USD 10K/month approximate | First month after launch | Starter Story 2026-06-281:47 |
| users | 40K users approximate | Total users; active vs total not specified | Starter Story 2026-06-281:14 |
| rating | 4.7 stars approximate | App Store rating | Starter Story 2026-06-281:14 |
| time to milestone | 2 weeks approximate | Time to build the first version with AI tools | Starter Story 2026-06-281:47 |
| followers | hundreds of thousands approximate | Founders' combined track and field audience built with videos before launch | Starter Story 2026-06-284:59 |
| price | USD 10/month | Monthly subscription | Starter Story 2026-06-285:41 |
| price | USD 30/year | Yearly subscription | Starter Story 2026-06-285:41 |
| cost | USD 500 estimate | Upper bound to build an app and get it on the App Store with their tool stack (Rork, Claude, RevenueCat, Supabase, Apple developer account) | Starter Story 2026-06-283:24 |
Topics
Launching an app: waitlists, press and launch day1Weekly, annual and lifetime plans1Founder-led marketing and building in public1Activation: getting users to first value1Validating an app idea before building1Picking a niche and positioning an app1Pricing a subscription app1Short-form video marketing (TikTok, Reels, Shorts)1
Interviews
- We Built This $20K/Month App (Zero Coding Experience) · Starter Story · 2026-06-28