GTM Sauce

B2C · training app for sprinters

How 3AK grows

4 tactics and 10 figures from 1 interview.

apps.apple.com/us/app/3ak-track-field/id6756290066

3AK is a training app for track athletes, built by college sprinters who first grew a large following posting track and field videos. They worked the 3AK name into their content and ran a Shopify store before launching the app to that audience, with no paid marketing.

Summary written 2026-09-26 from the tactics below. Figures are as founders stated them.

About 3AK

What it is
All-in-one track and field app: training plans, workout and form tracking, AI video analysis that scores your running form, meal analysis and a community.
Who it's for
Young track and field athletes, especially sprinters
Business model
subscription
Pricing
$10/month; $30/year
Launched
2025-12-16
Team
Two college-athlete co-founders taking shifts; no coders
Funding
bootstrapped

As described in the interviews, not independently verified.

3AK's 4 tactics

3AK · B2C · training app for sprinters

$10K in month one and ~$70K in ~6 months

The founders are college sprinters who posted track and field videos and built up hundreds of thousands of followers, with no paid marketing. Before the app existed they ran a 3AK Shopify store. They slipped '3AK' into their videos ('3AK method') and linked the website in their bios, so the name was already familiar. They then launched the app to that audience on Dec 16.

Workedfounder-brandorganic-short-video
Starter Story · 2026-06-28

3AK · B2C · training app for sprinters

Founders say it worked; ~$70K in ~6 months

They noticed many people run track but found no apps made for track and field. They picked that niche because they already had influence there as athletes and creators. Their advice: monetize something you already do every day, because you'll stick with that niche longer than someone in it for the money.

Workedpositioning-niche
Starter Story · 2026-06-28

3AK · B2C · training app for sprinters

Tested several yearly prices; no results shared

Plans are a $10/month and a $30/year subscription. They tested the yearly package a lot. They kept it cheap because their users are young kids who won't pay $60-70 for a training program but spend $10-20 at a time on things like V-Bucks and Robux.

Unknownpricing
Starter Story · 2026-06-28

3AK · B2C · training app for sprinters

Founders say users DM them that it works; no numbers

The AI analyzer takes a video of a sprint and returns an overall score plus sub-scores for running form/biomechanics, stride length, posture and arm swing. Users then retry after a coaching cue. The app also analyzes meals.

Unknownfeature-developmentproduct-activation
Starter Story · 2026-06-28

3AK by the numbers

MetricValueContextSaid in
revenueUSD 70K
approximate
Since the Dec 16 launch, about 6 monthsStarter Story
2026-06-28
1:14
revenueUSD 20K/month
approximate
Host's intro claim, also the title figure; not repeated by the foundersStarter Story
2026-06-28
0:00
revenueUSD 10K/month
approximate
First month after launchStarter Story
2026-06-28
1:47
users40K users
approximate
Total users; active vs total not specifiedStarter Story
2026-06-28
1:14
rating4.7 stars
approximate
App Store ratingStarter Story
2026-06-28
1:14
time to milestone2 weeks
approximate
Time to build the first version with AI toolsStarter Story
2026-06-28
1:47
followershundreds of thousands
approximate
Founders' combined track and field audience built with videos before launchStarter Story
2026-06-28
4:59
priceUSD 10/monthMonthly subscriptionStarter Story
2026-06-28
5:41
priceUSD 30/yearYearly subscriptionStarter Story
2026-06-28
5:41
costUSD 500
estimate
Upper bound to build an app and get it on the App Store with their tool stack (Rork, Claude, RevenueCat, Supabase, Apple developer account)Starter Story
2026-06-28
3:24

Topics

Interviews