3AK · B2C · training app for sprinters
Build the first app just for track athletes, a sport you already run and post about
Founders say it worked; ~$70K in ~6 months
Workedpositioning-niche
What they did
They noticed many people run track but found no apps made for track and field. They picked that niche because they already had influence there as athletes and creators. Their advice: monetize something you already do every day, because you'll stick with that niche longer than someone in it for the money.
What happened
App reached ~$70K revenue and ~40K users in about 6 months.
- Stage
- Pre-launch (idea)
This shipped together with other changes, so the result can't be credited to this alone.
“We realized a lot of people run track, but there's no apps for track and field specifically. So we said, let's put our app where we already have influence right in the niche.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- 3AK: Grow a big track following first, drop your brand name in videos, then launch$10K in month one and ~$70K in ~6 months
- 3AK: Charge teens $10 a month or $30 a year, below typical training plansTested several yearly prices; no results shared
- 3AK: Let athletes film a run and get an AI score for their formFounders say users DM them that it works; no numbers