3AK · B2C · training app for sprinters
Charge teens $10 a month or $30 a year, below typical training plans
Tested several yearly prices; no results shared
Unknownpricing
What they did
Plans are a $10/month and a $30/year subscription. They tested the yearly package a lot. They kept it cheap because their users are young kids who won't pay $60-70 for a training program but spend $10-20 at a time on things like V-Bucks and Robux.
- Stage
- monetization
“We offer a $10 a month subscription and a $30 yearly subscription. We've done a lot of testing with our yearly package”
“They're not going to spend $60-$70 on a training program. They just, you know, they want to buy V-Bucks, Robux and stuff, so they're going to spend $10, $15, $20 here and there.”
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