Over $10k a month from a timer app

Offer a very limited free plan so crews can pull StageTimer up instantly when they 'need a timer quickly'. The free version shows the StageTimer logo on the countdown display the speaker and crew look at. Inspired by Dropbox's share-for-space model. Event production crews and independent technicians who see it on stage adopt it for their next events and bring it to other gigs.

Search engine optimization is the main marketing channel; Lukas prefers product-led growth and SEO over sales. No specifics on content or keywords given.

Running Google ads; no details on budget or keywords.

Tried YouTube (in context of ad channels) with a video; no spend or duration given.

Tried Instagram; currently trying Facebook. No spend, targeting or creative details.

Reached out to live-event industry podcasts offering sponsorship.

Looked into print magazine advertising in the industry.

Went to one physical trade show as visitors (no booth) to see what happens.

With a co-founder from live video production, built Rundown Studio, a show-planning/rundown tool for the pre-show phase, complementary to StageTimer (during-event) and aimed at the same audience. Motivated by users reporting paying ~$6,000/year for incumbent rundown software; goal was same functionality, improved, cheaper. Framed as diversification against losing the first product.

Beyond a single countdown, added series of countdowns to program a whole show (opening, keynote, Q&A) and auto-advance/scheduled runs requested by gyms/CrossFit (sets and breaks, 20 countdowns daily); required years of handling time zones and daylight-saving bugs.