StageTimer · B2B · countdown timer for stage speakers
Run Google search ads
Founder says Google works right now; no numbers
Workedpaid-search
What they did
Running Google ads; no details on budget or keywords.
What happened
'Right now, Google works'
“Right now, Google works, but maybe Facebook also works, maybe YouTube also works.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- StageTimer: Offer a limited free plan that shows your logo on the on-stage timerWord of mouth is 40%+ of signups; logo effect not measured
- StageTimer: Rely on search traffic (SEO) as the main marketing channelMuch stronger than any other channel; no numbers
- StageTimer: Run YouTube video ads for a B2B toolDidn't work; founder blames the video
- StageTimer: Run Facebook and Instagram ads for a B2B toolNo purchases from either so far
- StageTimer: Offer to sponsor niche industry podcastsPodcasts didn't want sponsors, or the pitch was wrong
- StageTimer: Look into print magazine ads in trade publicationsToo expensive; dropped
- StageTimer: Visit an industry trade show without a boothNo business done; very expensive
- Rundown Studio: Launch a cheaper version of a $6,000/year tool for the same customersGrowing alongside the main product; founder notes more stress
- StageTimer: Add chains of timers and scheduled runs that users asked for