Stagetimer · B2B · remote timer for stage speakers
Offer a free plan so freelancers bring your tool to every event they work
Founder says free users hitting limits and upgrading 'happens very often'
Workedpricingword-of-mouthpaywall
What they did
Freemium model. Freelancers in event production use the free tier and bring it to events they're hired for; when someone there needs a timer they pull up Stagetimer, others see it work, and for their next event they hit a limit of the free tier and buy.
What happened
Captures many freelancers who spread it to events; upgrades after hitting a limit 'happen very often'. Part of the ~1/3 of traffic from word of mouth.
- Stage
- growth
This shipped together with other changes, so the result can't be credited to this alone.
“the other way is we make it a freemium model. By doing this, we capture a lot of freelancers that work in this space, and they bring it along to the events that they're invited.”
“Eventually, they want to use it for their next event, hit some kind of limit, and say, "Ah, it's it's worth it. Let's let's purchase it." It happens very often. So, having a free tier works really well for us.”
Related topics
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More from this episode
- Stagetimer: Post your free tool in a small niche subreddit and ask for feedbackUsers replied with feature lists and 'I've been waiting for such an app'
- Stagetimer: Ship a one-button MVP in 3 days using tools you already knowShipped in 3 days; first dollar took 224 days at 1 hour a night
- Stagetimer: Write how-to pages and videos for using your tool with gear people already own~50% of traffic comes from Google; niche searchers far likelier to buy
- Stagetimer: Put your logo with your web address on every link people shareAbout a third of traffic is word of mouth; people say they saw it at an event
- Stagetimer: Have your spouse learn marketing and take over ads, sales emails and supportFounder says support is 'amazing' and customers are happy; no numbers
- Stagetimer: Watch people outside tech do their jobs and fix what wastes their timeFound a timer idea worth $25K/month; founder expected it to make little