Stagetimer · B2B · remote timer for stage speakers
Write how-to pages and videos for using your tool with gear people already own
~50% of traffic comes from Google; niche searchers far likelier to buy
Workedseocontentintegrations-marketplaces
What they did
Finds workflows people in the niche already use and combines the tool with them. Example: for 'countdown timer Stream Deck companion' they wrote a documentation page showing precisely how to use Stagetimer with that physical device's integration, plus a YouTube video. Process: publish docs and articles, watch which ones people actually click on, then double down on those keywords.
What happened
About half of all traffic comes from Google. The YouTube videos get few views, but those viewers have a concrete problem and are much more likely to purchase.
- Stage
- growth
“So, if you look for countdown timer Stream Deck companion, we created a documentation page that shows very precisely how you use our tool together with this integration for this physical device. We also created a video and put it on YouTube.”
“They have a concrete problem, and they want to have a solution for it. So, they find you, and they're so much more likely to purchase.”
“The way we find these keywords is we put up documentation. We put up articles. And then we look with a sense for, what do people actually click on? And then double down.”
Related topics
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- Offer to sponsor niche industry podcastsPodcasts didn't want sponsors, or the pitch was wrong
- Visit an industry trade show without a boothNo business done; very expensive
- Rely on search traffic (SEO) as the main marketing channelMuch stronger than any other channel; no numbers
- Run Google search adsFounder says Google works right now; no numbers
- Run YouTube video ads for a B2B toolDidn't work; founder blames the video
More from this episode
- Stagetimer: Post your free tool in a small niche subreddit and ask for feedbackUsers replied with feature lists and 'I've been waiting for such an app'
- Stagetimer: Ship a one-button MVP in 3 days using tools you already knowShipped in 3 days; first dollar took 224 days at 1 hour a night
- Stagetimer: Put your logo with your web address on every link people shareAbout a third of traffic is word of mouth; people say they saw it at an event
- Stagetimer: Offer a free plan so freelancers bring your tool to every event they workFounder says free users hitting limits and upgrading 'happens very often'
- Stagetimer: Have your spouse learn marketing and take over ads, sales emails and supportFounder says support is 'amazing' and customers are happy; no numbers
- Stagetimer: Watch people outside tech do their jobs and fix what wastes their timeFound a timer idea worth $25K/month; founder expected it to make little