StageTimer · B2B · countdown timer for stage speakers
Add chains of timers and scheduled runs that users asked for
Unknownfeature-development
What they did
Beyond a single countdown, added series of countdowns to program a whole show (opening, keynote, Q&A) and auto-advance/scheduled runs requested by gyms/CrossFit (sets and breaks, 20 countdowns daily); required years of handling time zones and daylight-saving bugs.
“I want to put a series of countdowns, cuz I know like that my opening, you know, is like 5 minutes”
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from StageTimer
All 17 StageTimer tactics- Post your free tool in a small niche subreddit and ask for feedbackUsers replied with feature lists and 'I've been waiting for such an app'
- Ship a one-button MVP in 3 days using tools you already knowShipped in 3 days; first dollar took 224 days at 1 hour a night
- Write how-to pages and videos for using your tool with gear people already own~50% of traffic comes from Google; niche searchers far likelier to buy
- Put your logo with your web address on every link people shareAbout a third of traffic is word of mouth; people say they saw it at an event
- Offer a free plan so freelancers bring your tool to every event they workFounder says free users hitting limits and upgrading 'happens very often'
- Have your spouse learn marketing and take over ads, sales emails and supportFounder says support is 'amazing' and customers are happy; no numbers
More from this episode
- StageTimer: Offer a limited free plan that shows your logo on the on-stage timerWord of mouth is 40%+ of signups; logo effect not measured
- StageTimer: Rely on search traffic (SEO) as the main marketing channelMuch stronger than any other channel; no numbers
- StageTimer: Run Google search adsFounder says Google works right now; no numbers
- StageTimer: Run YouTube video ads for a B2B toolDidn't work; founder blames the video
- StageTimer: Run Facebook and Instagram ads for a B2B toolNo purchases from either so far
- StageTimer: Offer to sponsor niche industry podcastsPodcasts didn't want sponsors, or the pitch was wrong
- StageTimer: Look into print magazine ads in trade publicationsToo expensive; dropped
- StageTimer: Visit an industry trade show without a boothNo business done; very expensive
- Rundown Studio: Launch a cheaper version of a $6,000/year tool for the same customersGrowing alongside the main product; founder notes more stress