GTM Sauce

The Superwall Podcast · 2026-07-01

Cedric Roberge - I speedran an ai app to $100k in 70 days.

College-student founder Cedric Roberge explains how Pep AI, a peptide/GLP-1 dose tracker, reached ~$100K revenue in 70 days by signing nearly every peptide creator (trial-month retainers plus one-time 20% affiliate commission, AppsFlyer OneLink attribution), run by a 4-person outreach team and 2 marketing managers. Organic winners were then moved to Meta ads (~$2.50 CPI), where a cluttered static feature-list image beat clean creatives. Also covers age-split onboarding, feedback-driven features and angel funding from a dropshipper.

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24 tactics

Pep AI · B2C · peptide and GLP-1 tracker

$30K then $50K revenue in months 1-2; ~$100K in 70 days
“None of them are doing influencer marketing. They're only running ads. And so I didn't want to start running ads until we had winners.”
Workedinfluencerpositioning-niche
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

Core of the creator program behind most revenue
“A lot of times we'll start with like a trial month where we'll be like one post a week for the month, four posts in total, four story posts. And then, of course, always link in bio.”
Workedinfluencercreator-ops
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

Creators post more than agreed and put in more effort
“we do do affiliate deals with some of them where they can make a percentage of subscription sales.”
Workedaffiliateinfluencer
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

Shows who to keep and whose rates to cut
“What we do is we track everything through like these creator codes. So when people are signing up, it can say that a creator refer you. We also have one links for all of our creators in their bio.”
Workedanalytics-attributioninfluencer
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

'A ton of downloads' in two weeks with no posts
“And a lot of people convert from that without even seeing any video.”
Workedinfluencer
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

Founder says creators love working with them; content performs
“It's like it's just a Google Doc with our best performing videos.”
Workedinfluencercreator-ops
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

Beat talking-head videos, per the guest; no numbers
“But you know, that's not really even what performs the best. What I've noticed performs really well is videos like this, which I'll show you. It's a slideshow.”
Workedinfluencer
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

~$2.50 per download; profitable by the guest's math
“all I've done is taken our winners, so all the ones that performed really well on TikTok and Instagram, put it on meta ads.”
Workedpaid-social
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

Lost money; replaced by organic winners
“Some of them we tried like giving scripts to people, trying to kind of copy what worked for some of these GLP apps. And those ones failed.”
Failedpaid-socialugc-creators
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

Best ad at under $2 per download, beating video
“We just cook this up on chat GBT in like two minutes and it's performing super, super well.”
Workedpaid-social
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

TikTok kept rejecting them as medical advice; moved to Meta
“The thing about spark ads, it's really tricky is TikTok keeps rejecting them because it is like peptides”
Failedpaid-social
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

Longer flow works well for 25+, per founder; no numbers
“if you're under the age of 25, the onboarding is really short.”
Workedonboarding
The Superwall Podcast · 2026-07-01
“So we have a couple of slides before where we're like, we want you to try Pepe AI for free so that there's not this big commitment”
Unknownpaywallpricing
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

Calculator 'drove a ton of traffic'
“Um, the calculator was a really big one. I was scared to add this at first because it, it almost seems like medical advice”
Workedfeature-development
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

“First one was a body scan.”
Unknownfeature-development
The Superwall Podcast · 2026-07-01
“We get emails. We go through all our reviews. We get Instagram messages, TikTok DMs.”
Unknownfeature-developmentinfluencer
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

Creators all want to post about new features
“And if you promote it, you're going to get more sales for your code, which is going to be more money for them with the affiliate deals.”
Workedinfluencer
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

Signs many creators every week; delegating made it scale
“Our first sentence in it is very important where it's like paid promo slash affiliate deal question mark.”
Workedcreator-opsteam-process
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

Early signings with bought views brought zero signups
“Come to find out they just like paid for views and it's like we got no signups.”
Mixedcreator-ops
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

A few redos; most videos were fine
“for your first video, send it in the, in the group chat before you post it. So we can like make sure it's good.”
Workedcreator-ops
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

Creators do more than the contract, including TikTok Lives
“We text every single one of our creators almost every day.”
Workedcreator-ops
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

“I try and repost as many as I can.”
Unknownorganic-short-video
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

Funded the creator program from launch
“So that initial investment, what did you use that for?”
Workedfinancingteam-process
The Superwall Podcast · 2026-07-01

Pep AI · B2C · peptide and GLP-1 tracker

Founder claims the app helped start the peptide-tracker trend
“there was like a couple peptide calculator apps that had been out for years, but they really didn't have they weren't doing anything for marketing them. They had only a couple reviews.”
Workedmarket-selectionpositioning-niche
The Superwall Podcast · 2026-07-01

Numbers mentioned

SubjectMetricValueQuote
Pep AIrevenue
first 70 days after launch
USD 100K
approximate
“And yeah, in 70 days, we were able to hit 100,000 in revenue.”
Pep AIrevenue
month 1
USD 30K/month
approximate
“And then that just blew up. First month, we did $30,000 in revenue.”
Pep AIrevenue
month 2
USD 50K/month
approximate
“And then that just blew up. First month, we did $30,000 in revenue. Second month, we did $50,000.”
Pep AIrevenue
month 3 pace
USD 80K/month
projection
“Second month, we did $50,000. And this month, we're on pace for $80,000. The influencer marketing has been key.”
Pep AIrevenue
month 3 to date
USD 70K/month
approximate
“I think we've spent anywhere from $15,000 to $20,000, but we've done $70,000 so far.”
Pep AImarketing spend
month 1; guest first said $20-30K then corrected himself
USD 10K–15K/month
estimate
“We didn't spend $30,000 the first month, but we spent around $10,000 to $15,000 and then we made $30,000.”
Pep AImarketing spend
month 2
USD 20K–25K/month
estimate
“And then the next month we probably spent $25,000, $20,000-ish and then we made $50,000.”
Pep AImarketing spend
month 3 to date
USD 15K–20K/month
estimate
“I think we've spent anywhere from $15,000 to $20,000, but we've done $70,000 so far.”
Pep AIroas
host's summary: revenue about 2x total marketing spend each month
2 x/month
estimate
“So you're actually like about 2x profitable for each month.”
Pep AIcpi
Meta ads using repurposed organic creator winners
USD 2.5
approximate
“if your cost per download is under $5, you're usually doing pretty good. And ours is around $2.50.”
benchmarkCost per download considered good for a subscription app (heard secondhand)cpi
under $5 is 'usually doing pretty good'
USD 5
approximate
“From what I've heard is if your cost per download is under $5, you're usually doing pretty good.”
Pep AIcpi
best-performing static image ad (feature-list graphic)
USD 2
approximate
“This one right here specifically has a under a $2, what's it called? Download cost or whatever.”
Pep AIad spend
paid ads excluding Apple Search Ads (mainly Meta)
USD 400/day
estimate
“we're probably spending $400 in total a day right now. And that's not even including Apple search ads.”
Pep AIad spend
Apple Search Ads
USD 150/day
estimate
“We probably spend another $150 with Apple search ads.”
Pep AIcount
Meta campaigns targeted to be running next month
50–100 campaigns
goal
“So our goal is to have about anywhere from 50 to 100 campaigns running by sometime next month.”
Pep AIcount
creators actively posting videos
100 creators
approximate
“we have about 100 creators posting videos for us. So there's multiple posts going out every single day.”
Pep AIviews
creator video reposted on brand account
7,000 viewsper video
approximate
“So that video got like 7,000 views, but that's a repost on your brand account, right?”
Pep AIviews
19-second comedic video by creator 'Moose'; his videos typically get hundreds of thousands of views
400K viewsper video
approximate
“Like this one got 400,000 views.”
Pep AIcreator pay
trial-month retainer for a creator averaging ~5,000 views/video: 4 feed posts + 4 story posts (1 each per week) + link in bio all month
USD 200per creator /month
approximate
“If they were getting like 5,000 views per video, we'd probably give them $200 or something.”
Pep AIcreator pay
upper end for bigger creators' monthly retainers
USD 4,000per creator /month
approximate
“But some of our like bigger creators, it can be up to $4,000 a month.”
Pep AIcreator pay
deal with a very large fitness influencer (unnamed) who was another app's #1 marketing channel; period not stated
USD 20Kper creator
approximate
“So we just signed him and we had to pay over $20,000.”
Pep AIcommission rate
one-time (non-recurring) commission on subscription sales via creator code/link; varies by creator
20%
approximate
“But it's usually 20 percent commission and it's just one time.”
Pep AIactivity volume
creator outreach DMs; described as 'over 100'
100 DMs/day
approximate
“So we are sending over 100 DMs every single day to creators.”
Pep AIactivity volume
creator outreach messages; described as 'over a thousand'
1,000 messages/week
approximate
“We do over a thousand messages for outreach every week.”
Pep AIprice
annual plan with 3-day free trial
USD 40/year
approximate
“So like right now we're doing 40 for the year, 10 a month.”
Pep AIprice
monthly plan
USD 10/month
approximate
“So like right now we're doing 40 for the year, 10 a month.”
Pep AIusers
share of users over age 25 ('over 50%, more like 60%')
60%
estimate
“So over 50% of our users, more like 60% are over the age of 25.”
Pep AIcount
release cadence
2–3 app updates/week
approximate
“We probably drop two to three updates a week.”
Pep AIteam size
full-time developers with equity
2 developers“I have, uh, two developers who literally just wake up and do this until they go to sleep.”
Pep AIteam size
friends trained by the founder; run creator deals end to end
2 marketing managers“We've got two marketing managers, CFO. We've got a product guy, a bunch of people that help with outreach.”
Pep AIteam size
people hired only for creator outreach
4 outreach hires“They having a team of them, which there's four of them, it has made it way easier for us.”
Pep AIviews
a signed creator's video that got 120K views in an hour with no comments and no signups (bought views)
120K viewsper video
approximate
“how the hell did this person get 120,000 views in an hour and no signups and no comments?”
Pep AIdownloads
downloads from one creator's link in bio over two weeks with zero posts
a ton
approximate
“And we didn't have him post for two weeks. And we still had a ton of downloads.”
Pep AIrank
App Store Health & Fitness category ranking; goal is top 100
250 rank
approximate
“we're ranked at like 250 right now. But I think once we get all these going, I think we can push up into the top 100 as well.”
aggregateSuccessful GLP-1 tracker apps that grow only with Meta adsrank
a couple of GLP apps in top 100 of Health & Fitness using only Meta ads
100 rank
approximate
“there's a couple that are ranked in like the top 100 top 100 like rankings for health and fitness category on the app store. And all they do is meta ads.”