The Superwall Podcast · 2026-07-01
Cedric Roberge - I speedran an ai app to $100k in 70 days.
College-student founder Cedric Roberge explains how Pep AI, a peptide/GLP-1 dose tracker, reached ~$100K revenue in 70 days by signing nearly every peptide creator (trial-month retainers plus one-time 20% affiliate commission, AppsFlyer OneLink attribution), run by a 4-person outreach team and 2 marketing managers. Organic winners were then moved to Meta ads (~$2.50 CPI), where a cluttered static feature-list image beat clean creatives. Also covers age-split onboarding, feedback-driven features and angel funding from a dropshipper.
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Numbers mentioned
| Subject | Metric | Value | Quote |
|---|---|---|---|
| Pep AI | revenue first 70 days after launch | USD 100K approximate | “And yeah, in 70 days, we were able to hit 100,000 in revenue.” |
| Pep AI | revenue month 1 | USD 30K/month approximate | “And then that just blew up. First month, we did $30,000 in revenue.” |
| Pep AI | revenue month 2 | USD 50K/month approximate | “And then that just blew up. First month, we did $30,000 in revenue. Second month, we did $50,000.” |
| Pep AI | revenue month 3 pace | USD 80K/month projection | “Second month, we did $50,000. And this month, we're on pace for $80,000. The influencer marketing has been key.” |
| Pep AI | revenue month 3 to date | USD 70K/month approximate | “I think we've spent anywhere from $15,000 to $20,000, but we've done $70,000 so far.” |
| Pep AI | marketing spend month 1; guest first said $20-30K then corrected himself | USD 10K–15K/month estimate | “We didn't spend $30,000 the first month, but we spent around $10,000 to $15,000 and then we made $30,000.” |
| Pep AI | marketing spend month 2 | USD 20K–25K/month estimate | “And then the next month we probably spent $25,000, $20,000-ish and then we made $50,000.” |
| Pep AI | marketing spend month 3 to date | USD 15K–20K/month estimate | “I think we've spent anywhere from $15,000 to $20,000, but we've done $70,000 so far.” |
| Pep AI | roas host's summary: revenue about 2x total marketing spend each month | 2 x/month estimate | “So you're actually like about 2x profitable for each month.” |
| Pep AI | cpi Meta ads using repurposed organic creator winners | USD 2.5 approximate | “if your cost per download is under $5, you're usually doing pretty good. And ours is around $2.50.” |
| benchmarkCost per download considered good for a subscription app (heard secondhand) | cpi under $5 is 'usually doing pretty good' | USD 5 approximate | “From what I've heard is if your cost per download is under $5, you're usually doing pretty good.” |
| Pep AI | cpi best-performing static image ad (feature-list graphic) | USD 2 approximate | “This one right here specifically has a under a $2, what's it called? Download cost or whatever.” |
| Pep AI | ad spend paid ads excluding Apple Search Ads (mainly Meta) | USD 400/day estimate | “we're probably spending $400 in total a day right now. And that's not even including Apple search ads.” |
| Pep AI | ad spend Apple Search Ads | USD 150/day estimate | “We probably spend another $150 with Apple search ads.” |
| Pep AI | count Meta campaigns targeted to be running next month | 50–100 campaigns goal | “So our goal is to have about anywhere from 50 to 100 campaigns running by sometime next month.” |
| Pep AI | count creators actively posting videos | 100 creators approximate | “we have about 100 creators posting videos for us. So there's multiple posts going out every single day.” |
| Pep AI | views creator video reposted on brand account | 7,000 viewsper video approximate | “So that video got like 7,000 views, but that's a repost on your brand account, right?” |
| Pep AI | views 19-second comedic video by creator 'Moose'; his videos typically get hundreds of thousands of views | 400K viewsper video approximate | “Like this one got 400,000 views.” |
| Pep AI | creator pay trial-month retainer for a creator averaging ~5,000 views/video: 4 feed posts + 4 story posts (1 each per week) + link in bio all month | USD 200per creator /month approximate | “If they were getting like 5,000 views per video, we'd probably give them $200 or something.” |
| Pep AI | creator pay upper end for bigger creators' monthly retainers | USD 4,000per creator /month approximate | “But some of our like bigger creators, it can be up to $4,000 a month.” |
| Pep AI | creator pay deal with a very large fitness influencer (unnamed) who was another app's #1 marketing channel; period not stated | USD 20Kper creator approximate | “So we just signed him and we had to pay over $20,000.” |
| Pep AI | commission rate one-time (non-recurring) commission on subscription sales via creator code/link; varies by creator | 20% approximate | “But it's usually 20 percent commission and it's just one time.” |
| Pep AI | activity volume creator outreach DMs; described as 'over 100' | 100 DMs/day approximate | “So we are sending over 100 DMs every single day to creators.” |
| Pep AI | activity volume creator outreach messages; described as 'over a thousand' | 1,000 messages/week approximate | “We do over a thousand messages for outreach every week.” |
| Pep AI | price annual plan with 3-day free trial | USD 40/year approximate | “So like right now we're doing 40 for the year, 10 a month.” |
| Pep AI | price monthly plan | USD 10/month approximate | “So like right now we're doing 40 for the year, 10 a month.” |
| Pep AI | users share of users over age 25 ('over 50%, more like 60%') | 60% estimate | “So over 50% of our users, more like 60% are over the age of 25.” |
| Pep AI | count release cadence | 2–3 app updates/week approximate | “We probably drop two to three updates a week.” |
| Pep AI | team size full-time developers with equity | 2 developers | “I have, uh, two developers who literally just wake up and do this until they go to sleep.” |
| Pep AI | team size friends trained by the founder; run creator deals end to end | 2 marketing managers | “We've got two marketing managers, CFO. We've got a product guy, a bunch of people that help with outreach.” |
| Pep AI | team size people hired only for creator outreach | 4 outreach hires | “They having a team of them, which there's four of them, it has made it way easier for us.” |
| Pep AI | views a signed creator's video that got 120K views in an hour with no comments and no signups (bought views) | 120K viewsper video approximate | “how the hell did this person get 120,000 views in an hour and no signups and no comments?” |
| Pep AI | downloads downloads from one creator's link in bio over two weeks with zero posts | a ton approximate | “And we didn't have him post for two weeks. And we still had a ton of downloads.” |
| Pep AI | rank App Store Health & Fitness category ranking; goal is top 100 | 250 rank approximate | “we're ranked at like 250 right now. But I think once we get all these going, I think we can push up into the top 100 as well.” |
| aggregateSuccessful GLP-1 tracker apps that grow only with Meta ads | rank a couple of GLP apps in top 100 of Health & Fitness using only Meta ads | 100 rank approximate | “there's a couple that are ranked in like the top 100 top 100 like rankings for health and fitness category on the app store. And all they do is meta ads.” |