GTM Sauce

Pep AI · B2C · peptide and GLP-1 tracker

Test a cluttered AI-made image ad listing ~8 features

Best ad at under $2 per download, beating video

Workedpaid-social

What they did

Ads hire made a square static image ad in ChatGPT in ~2 minutes listing ~8 features/key facts; separate versions aimed at men and women. Also testing AI-generated pictures of the app. Founder is now making cleaner, copy-led statics (e.g. 'If you started a GLP-1 and your doctor gave you zero instructions, you're not alone') to compare.

What happened

Cluttered static became the best-performing ad at under $2 per download, beating video ads; founder expected it to fail.
47:20
“We just cook this up on chat GBT in like two minutes and it's performing super, super well.”
Cedric Roberge
47:59
“I think it's way too cluttered and it's overwhelming, but it's performing extremely well.”
Cedric Roberge

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