Pep AI · B2C · peptide tracking app
Build an app for a topic blowing up on TikTok with no winning app yet
$51K revenue in ~7 weeks; organic App Store search traffic from the trend
Workedmarket-selectionpositioning-niche
What they did
After a roommate mentioned peptides and a peptide TikTok hit his For You page a week later, Cedric saw peptides were huge on social media and that the few existing peptide apps (some a couple of years old) hadn't succeeded. His process: scroll TikTok/Instagram daily to spot what many creators are obsessed with, then check whether apps exist; a couple of unsuccessful apps is a good sign (demand proven, nobody has marketed it well). He chose a narrow audience after his broad first app failed to monetize.
What happened
$51K total revenue within ~7 weeks of launch; users find the app through App Store search for the trend
- Stage
- Pre-launch (idea)
“There wasn't an actual peptide app out there to like really explain what all these peptides do and how to use them safely. And there were a couple that have been out for a couple years, but none of them were successfully yet.”
“Step one is watch TikTok every single day and find out what people are just genuinely obsessed over.”
Related topics
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